Brand/ Category Manager

About the BusinessOur client is an Australian FMCG category leader, holding the #1 position nationally across Coles, Woolworths, Aldi, and Costco. With a growing global footprint and a Top 10 ranking in the US, this business continues to expand its reach and reputation for quality.Headquartered in Melbourne CBD, the culture is collaborative, down-to-earth, and passionate—driven by people who genuinely care about shaping Australia’s premium food landscape.The RoleReporting to the Senior Brand Manager and working closely with the Head of Sales & Marketing, this newly created Brand Manager role is pivotal to driving the next phase of growth for the business.You’ll combine brand, category, and trade marketing expertise with strong commercial acumen and a data-driven mindset. The role suits a hands-on, insight-led marketer who thrives on turning analysis into actionable brand strategy.With a clear pathway to Senior Brand Manager within 12–24 months, this is an ideal opportunity for a high-performing marketer ready to step up.Key ResponsibilitiesLead annual brand and category plans to drive awareness, conversion, and market share.Own the end-to-end brand planning process, from insights and portfolio analysis through to activation and post-evaluation.Partner with agencies to deliver impactful PR and media campaigns, ensuring consistent brand execution.Identify and prioritise NPD opportunities, develop business cases, and collaborate cross-functionally to bring innovations to market.Manage the A&CP budget, tracking performance and ROI to optimise investment.Leverage tools such as IRI, Nielsen, Quantium, and Stratsuite to uncover insights and guide pricing, promotion, and innovation strategies.About YouExperienced FMCG marketer with a background in brand and category management—ideally within food or beverage.Strong commercial and analytical skills, with a proven ability to deliver both creative and strategic outcomes.Skilled in NPD management, brand planning, and cross-functional collaboration.Confident working with data, managing budgets, and influencing stakeholders.Naturally curious, creative, and commercially astute, with a genuine passion for food and premium brands.If this role sparks your interest please apply today alternatively please reach out to Juliette Noone juliette@millerleith.com.auBy engaging Miller Leith for recruitment services and/or career support, you are agreeing to our Privacy Policy and Candidate Consent Form. For more information, please contact hello@millerleith.com.au.Privacy Policy: https://www.millerleith.com.au/privacy/ Consent Form: https://www.millerleith.com.au/candidate-consent/