Brand Communications Intern

General InformationCountry: SingaporeState: N/ACity: SingaporeOffice Location: Obsolete - 57 Mohamed Sultan Road - #6 - #07-01 UE Square - - Singapore - -Date posted: 19-Sep-2025Business Function: MarketingPosition Type: InternDescriptionSteelcase is a global leader in office furniture, interior architecture, and space solutions, helping organizations create workplaces that support employee wellbeing, collaboration, and productivity.We’re looking for a curious, motivated, and detail-oriented intern to join our Brand Communications team. In this role, you’ll gain hands-on experience in digital marketing, content creation, and campaign execution, while helping shape how customers experience our brand online across APAC. You’ll contribute to improving website content, optimizing SEO, and crafting compelling assets that resonate with our audiences. This is a great opportunity to build real-world skills, work with cross-functional teams, and make a meaningful impact on how our brand connects with our audience.The ideal candidate would be available for a full-time internship of approximately 6 months.Website Content & SEOReview and audit website content to ensure accuracy, relevance, and alignment with brand messaging and customer needsImplement SEO best practices to improve search engine visibility and performanceCoordinate with internal teams to update website content with the latest product, service, and company informationMake recommendations on website architecture and content structure to improve clarity, relevance, and customer engagementCustomer Experience AuditConduct a review of the online customer experience when searching for Steelcase from Singapore, Australia, Japan, India, Hong Kong, China, and KoreaAudit which Steelcase sites are presented in searches (e.g., B2B Steelcase.com and Steelcase.com/asia vs B2C sites)Evaluate how Steelcase appears in generative AI search resultsAssess whether the online experience aligns with the needs of A&D and enterprise clients and provide actionable recommendationsCampaign SupportAssist in drafting and editing campaign copy across digital channels, with a customer-first lensSupport campaign optimization efforts by tracking performance and suggesting improvementsHelp coordinate campaign rollouts and ensure timely delivery of assetsTrack performance metrics for web and campaign content, and prepare reportsContent CreationSupport the development of content assets (e.g., blog posts, infographics, social media visuals) tailored to target audiences in APAC, aligned to business needsAssist in repurposing existing content for different formats and platformsAdapt content for regional audiences like China, Japan, Korea, ensuring cultural relevant and resonanceAd-hoc Marketing TasksProvide support on various marketing initiatives as needed, including research, competitor benchmarking, and internal communicationsHelp maintain content calendars and ensure alignment across teams