Brand Communications Manager (Social Media & Digital Communication)

We are looking for a Brand Communications Manager to lead social media and digital communication processes in our industry-leading company.Responsibilities:Develop and execute the social media and digital communications strategy alligned with the brands he/she responsible for.Producing social media and digital communication content that is trendy and inspiring.Responsible for managing the company’s brand in the context of digital communication, social media channels, influencer marketing and creating related content.Develop and implement social media marketing strategies for key owned platforms such as Meta, TikTok, YouTube, and WhatsApp to increase engagement and loyalty.Crisis and disaster management of brands on social media.Resolve the technical needs of platforms with social media agency. And also evaluates weather new social media platforms are suitable fort he brand.Plan and manage influencer marketing campaigns to support brand campaigns and activations.Establish a social media and digital content framework for the brand to create an integrated digital presence and ensure high-quality content.Elevate the workflow between Marketing teams and agencies by focusing on planning, setting guardrails, defining KPIs, and tracking performance.Manage the monthly content calendar in coordination with agencies and brand teams.Produce fresh content for the brand’s social media platforms, continuously innovating with new ideas and measuring their performance.Monitor trends and industry developments to update strategies relevant to the target audience.Use data-driven insights and monthly reports to inform strategic decisions, optimize campaigns, and provide benchmarking and competitive analysis on both local and global scales.Skills and Qualifications: Bachelor’s degree in Business, Marketing, Communication, Advertising, or a related field.Excellent command of written and spoken English.Minimum of 10 years of experience in social media and digital marketing.Advanced experience in social media management and digital marketing.Strong analytical skills to boost efficiency in the digital ecosystem through data and analysis.Excellent communication skills and proven competence in relationship management across teams.To have project experience with creative agencies.Up to date with social media and digital media trends.Experience in ATL & BTL is a plus.