Brand Communications Manager

The Brand Communications Manager will drive the execution of branding and communications strategies that position Sunway City Iskandar Puteri (SCIP) as a model sustainable and smart township. This role blends creativity, strategy, and brand engagement initiatives that enhance visibility, trust, and community connection.Key Accountabilities:Brand & Communications LeadershipSupport the branding team in shaping and executing overall brand narratives for SCIP & the Southern Region.Lead corporate communications, storytelling, media relations, and digital presence.Manage day-to-day content planning, campaign rollouts, and corporate communications to strengthen brand consistency and recognition.Campaigns, Events & ContentOversee creative content development across social media, website, and traditional media.Craft compelling copy and visuals that reflect brand voice and township values.Digital & Social Media ManagementManage SCIP’s social media presence (Facebook, Instagram, TikTok, LinkedIn, etc.) with strong storytelling and engagement strategies.Coordinate content calendars, community management, and performance tracking to optimise impact and engagement.Stakeholder & Media RelationsCoordinate internal and external communications with media, partners, and community stakeholders.Support press releases, media coverage, and outreach that reinforce SCIP’s reputation and credibility.Brand Insights & Continuous ImprovementTrack market trends, audience sentiment, and competitor activities to refine brand messaging and strategy.Support brand audits, reporting, and insights generation to strengthen future planning and performance tracking.What We're Looking For:Qualifications & ExperienceBachelor’s degree in Communications, Branding, Media, Marketing, Public Relations, or a related field.Minimum 5-8 years of experience in corporate communications, brand marketing, or related roles (property or real estate industry experience preferred).Skills & AttributesExperience managing social media platforms, performance analytics, and community engagement.Familiarity or experience in media relations, press coordination, and stakeholder engagement.Genuine interest in sustainable development, community building, and purpose-driven branding.Added AdvantagesHands-on familiarity with tools such as Canva, Adobe Creative Suite, or equivalent.Exposure to creative, media, or public relations agencies.Ability to draft or edit PR materials, advertorials, and editorial content for publications.Familiarity with SEO, SEM, digital analytics, or paid media campaign management.