Brand Content Creator

Brand Content Creator position summaryThe Brand Content Creator will play a key role within PlusUp’s creative production team, developing storytelling-driven content that builds awareness and consideration for client brands. This role blends concepting, production, and editing skills to craft short-form video content that connects with audiences authentically across social platforms. It’s ideal for a hands-on creator who thrives in fast-paced environments, someone who can turn strategy and insights into compelling, scroll-stopping stories.  Core responsibilities include:Creative Strategy & StorytellingTranslate client brand narratives, campaign goals, and audience insights into social-first video concepts.Own the creative briefing process, distilling client goals, insights, and campaign objectives into clear, actionable briefs that guide internal and external content creation..Develop scripts, storyboards, and shot lists for video content, including Reels, TikToks, and YouTube Shorts.Collaborate with Creative and Media teams to align storytelling with brand positioning and campaign strategy.Present content ideas and creative rationale clearly to both internal teams and clients.Production & ExecutionOwn the end-to-end production process, from ideation through filming and editing.Create branded storytelling content including lifestyle vignettes, testimonial-style videos, and UGC-inspired pieces.Direct creators, talent, or clients as needed to capture authentic, on-brand performances.Ensure all content adheres to platform best practices, brand guidelines, and delivery timelines.Performance & OptimizationReview creative performance data to identify high-performing themes, hooks, and storytelling techniques.Partner with Media Strategists and Social Ad Designers to ensure brand content complements lower-funnel ad creative.Iterate quickly based on testing insights, platform trends, and audience engagement data.Maintain a “test, learn, and evolve” mindset to continuously improve creative output.Collaboration & GrowthWork cross-functionally with strategy, creative, and production teams to deliver cohesive client campaigns.Stay current on social storytelling trends, creator culture, and emerging video formats.Contribute proactive content ideas that elevate client storytelling and creative innovation.Support leadership in scaling PlusUp’s branded storytelling capabilities across client accounts.Qualifications2-4 years of design experience within an advertising, digital, or performance-marketing environment.Strong understanding of paid social creative — particularly Meta, TikTok, and YouTube.Familiarity with UGC- and influencer-style creative.Proficiency in Adobe Creative Suite (After Effects, Photoshop, Illustrator) and/or Figma.Experience editing short-form video and motion graphics for social media.Strong eye for composition, typography, and color, with a passion for performance-driven design.Comfortable working independently and iterating quickly based on feedback and performance data.Basic understanding of media metrics (CTR, CPA, ROAS) and how design impacts performance.Organized, collaborative, and detail-oriented — able to manage multiple creative projects simultaneously.