Brand Executive

LANKA CANNERIES (PVT) LTD. the market leader in food products under the brand name of MD with a rapidly growing turnover is in search of a dynamic, results-oriented Brand Executive with the following requirements for immediate employment.BRAND EXECUTIVEIdeal Candidate for the role would be a dynamic individual seeking to establish a successful career in Brand ManagementYou should possess:University Degree in Marketing/Business Management and qualifications in CIM is an added advantageMust have experience in Marketing Brands for 2+ years in all areas (ATL & BTL)Experience working with Advertising/Digital AgenciesMust have knowledge in consumer insights & new trends in the current market scenarioExperience & knowledge in Digital Marketing & evolving social Media TrendsGood communication and interpersonal skills in English, Sinhala and Tamil would be an added advantageYou will be responsible:Take brand ownership and develop strategies with the Brand TeamTranslate brand strategies into brand plans, brand positioning and go-to-market strategiesAnalyze brand performance in all channels in the marketWork closely with the Advertising & Digital agencies on Brand PlansMeasure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)Monitor market trends, research consumer markets and competitors' activities to identify opportunitiesOversee marketing and advertising activities to ensure consistency with product line strategy.Proven ability to develop brand and marketing strategies and give recommendations to take the brands to the next level.Salary is negotiable.Applicants must submit their curriculum vitae, giving contact telephone number and names and addresses of two non-related referees together with copies of all certificates within 7 days to: