Brand Executive

Position Overview:We are seeking a dynamic and creative Brand Executive with strong expertise in market analysis, brand management, ATL & BTL campaigns, and promotional activities. The ideal candidate will have at least 4 years of experience in brand management within the stationery, FMCG, or product-based industry, possessing the ability to translate market insights into impactful brand strategies that drive growth, engagement, and visibility.Key ResponsibilitiesBrand Management & StrategyAssist in developing and executing brand plans aligned with company objectives.Support the creation and management of annual marketing calendars and brand campaigns.Ensure consistent brand positioning, tone, and visual identity across all communication channels.Market Research & AnalysisConduct thorough market and competitor analysis to identify opportunities, gaps, and emerging trends.Analyze consumer insights, sales data, and market feedback to guide brand and product strategies.Track brand performance metrics and prepare regular reports for management.Marketing & Promotional ActivitiesPlan and execute ATL (Above the Line) and BTL (Below the Line) marketing initiatives — including print, outdoor, digital, and in-store promotions.Coordinate with creative agencies for campaign development, media planning, and content creation.Drive visibility and engagement through brand activations, events, sponsorships, and influencer collaborations.New Product Launches & BrandingSupport the end-to-end execution of new product launches — from packaging to communication strategy.Collaborate with cross-functional teams (Sales, R&D, Design, Supply Chain) to ensure smooth rollouts.Monitor market response and optimize post-launch strategies.Digital & Communication ManagementWork closely with the digital marketing team to strengthen brand presence across online platforms.Manage social media communication and online brand campaigns to ensure alignment with overall brand tone.Qualifications & Experience:Education: Graduate/Postgraduate in Marketing, Business Administration, or related field. (MBA preferred)Experience: Minimum 4 years of relevant experience in brand management, marketing, or product promotion within the FMCG, stationery, or consumer product industry.Skills Required:Strong analytical and market research capabilities.Proven ability to manage ATL/BTL campaigns and brand activations.Excellent communication, presentation, and creative thinking skills.Proficiency in MS Office and marketing analytics tools.Ability to multitask and manage multiple projects under tight timelines.