Brand General Manager, SK-II

Purpose of the RoleThe Brand General Manager is responsible for leading and managing the overall development of SK-II in the Indonesia market. The role focuses on delivering sustainable sales and profit growth, strengthening brand equity, and ensuring that marketing, sales, distribution, and operations align with SK-II’s global vision and business objectives.Key Responsibilities1) Strategic Planning & Execution• Develop annual and multi-year strategies for brand positioning, target market engagement, product innovation, and channel expansion.• Build business and brand plans aligned with growth and profitability targets.2) P&L Management• Own and manage the full Profit & Loss of the SK-II brand.• Monitor and control costs across marketing, distribution, promotions, and operations.3) Sales & Channel Management• Manage all sales channels (offline retail, modern trade, e-commerce, boutiques, etc.).• Ensure sell-in and sell-through targets are consistently achieved.• Lead negotiations and manage terms with key accounts and retail partners.4) Marketing & Brand Equity• Lead ATL, BTL, and digital marketing campaigns in line with SK-II’s global brand guidelines.• Safeguard a consistent brand voice and visual identity across all touchpoints.• Build and maintain relationships with agencies, vendors, influencers, and media partners.5) Product Launch & Innovation• Oversee end-to-end product launches, from concept development and packaging to marketing materials and in-market execution.• Monitor consumer and market feedback, adjusting innovation KPIs where necessary.6) Retail Execution & Merchandising• Drive excellence in retail execution, visual merchandising, planograms, and counter standards.• Conduct regular retail audits to assess stock availability, product displays, testers, and consumer experience.7) Team Leadership & Stakeholder Management• Lead and develop cross-functional teams (sales, trade marketing, brand marketing, distribution, etc.).• Collaborate with internal support functions (Supply Chain, Finance, Legal, HR).• Maintain strong relationships with global principals, retailers, distributors, agencies, and media partners.8) Market Intelligence & Reporting• Analyze market trends, competitive landscape, and consumer insights to identify opportunities and risks.• Deliver monthly and quarterly business performance reports covering sales, margins, and market share.• Track and evaluate the effectiveness of campaigns, promotions, and brand activities.Requirements• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).• 5–8 years of experience in brand management or general management within luxury skincare or cosmetics.• Proven track record of managing full P&L and large budgets.• Strong leadership and people management skills, with experience leading cross-functional teams.• Analytical and data-driven mindset with the ability to translate insights into actionable strategies.• Excellent negotiation, stakeholder management, and relationship-building skills.• Creative, innovative, and brand-equity focused, with strong expertise in digital marketing.• Outstanding communication and presentation skills.• Proficiency in digital marketing tools, e-commerce platforms, and KPI monitoring.• Flexible to travel for retail and distribution visits; adaptable working style.