Brand Management

Responsibilities:1. Brand Operations• Conduct brand positioning and competitor analysis to support strategic direction in the local market.• Localize and execute brand promotion activities assigned by headquarters, ensuring consistency with global brand image.• Coordinate with agencies for campaign planning, creative development, and media execution; monitor deliverables to ensure quality and brand alignment.• Support participation in automotive exhibitions and industry events, handling coordination with agencies, vendors, and internal teams.2. Product Promotion• Assist in developing localized product promotion strategies and adapt HQ policies to local market conditions.• Manage agency partners to implement product launch and promotion campaigns across digital and offline channels.• Apply the PDCA cycle to review campaign effectiveness, consolidate market feedback, and propose improvement actions.• Work with dealers and sales teams to integrate product promotion with business objectives.3. Cross-functional & Agency Collaboration• Serve as the key contact between HQ, local agencies, and internal teams to ensure smooth execution of branding and promotional projects.• Monitor campaign budgets, timelines, and KPIs; provide regular reports and insights to HQ and local management.• Track competitors’ branding and promotional activities, share insights with HQ, and support decision-making.