Brand Manager - FMCG

Brand Manager - FMCGWe are looking for a Brand Manager experienced in coffee products for a key client in FMCG industry. This role requires a strong grasp of consumer behavior and the ability to align brand strategies with customer needs. It's perfect for a marketer eager to lead projects and grow a brand in a competitive market, offering significant professional development and the chance to enhance brand value and market presence.Key Responsibilities:- Understand consumer needs to develop products that align with brand benefits.- Manage brand features to increase consumer value.- Oversee marketing efforts, including packaging and quality standards.- Work with advertising agencies on effective brand communications.- Lead product development and manage innovation projects.- Analyze advertising, sales, and costs to optimize spending.- Implement promotional strategies to boost consumer engagement.- Collaborate with teams to create marketing strategies that achieve sales targets.- Monitor brand performance through regular KPI tracking and assessments.Qualifications:- Bachelor's degree or higher.- Fluent in Japanese (business level) and English- Minimum of 5 years in marketing and brand management.- Strong skills in reporting and stakeholder management in English.- Experience with digital marketing and P&L management is a plus.- Experience in FMCG marketing or sales is beneficial.- Strong leadership skills to align stakeholders and drive innovation.- Proactive, team-oriented, and able to seize business opportunities.- Dedicated to personal and professional growth through marketing activities.