Beyaz Kağıt

Brand Manager

Posted: 2 days ago

Job Description

QUALIFICATIONS AND JOB DESCRIPTIONBachelor’s / Master’s degree from a reputable university (preferably majors with Business Administration, Economics, Management Engineering, Industrial Engineering, Chemical Engineering..etc)At least 4 - 6 years of full-time brand management & marketing experience in FMCG companiesExperienced in analyzing and drawing conclusions market & consumer research reportsBe a dynamic & good team player, ambition to drive and create successful resultsStrong leadership, presentation and communication skills, creative and innovative personalityStrong awareness, understanding and knowledge of the market & consumer & shopper reports & insightsMultitasking & problem solving & strong analytical thinkingFluency in English both written and spoken, other languages will be assetProficiency in MS Office applicationsNo restriction to travelHaving 3-5 years of work experience with long-term internship in the marketing department in the FMCG sectorAbout JobContributes to the development of short and long term business strategy and marketing plans of the companyTakes an active role in creation and implementation of brand & product management strategies,Manages all the development process of marketing mix including new product development, new launchs with new packagings, works closely with R&D team.Manages all the marketing processes of company both above the line (ATL) and below the line (BTL) projectsDevelops new product & brand ideas with teamCoordinates all the launch / relaunch and 3rd party agency & supplier relations Tracks and analyses brand / product performance and trends in terms of company business targetsMonitors and analyses market dynamics, sales volumes, market share trends and competitive activitiesPrepares, presents and executes marketing plans under his/her responsibility.Works with closely with sales, trade marketing, R&D teams

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