Brand Manager FMCG Retail

Company OverviewCandy Corner Philippines Inc. is the #1 retailer and distributor of imported and local confectionery brands in the country. With over 100 locations nationwide, we bring smiles to millions through quality sweetsand we believe in building our success on people-first values.Position OverviewWe are looking for an experienced Brand Manager to develop and implement marketing strategies and plans to promote assigned brands, ensuring the growth and profitability. Responsible for building and maintaining a strong, positive brand image that resonates with consumers and drives business growth.Key Responsibilities Brand Strategy Development:Formulate the brand's long-term strategy, vision, and goals. Ensure alignment with the company's overall objectives and market positioning.Market Research And AnalysisConduct market research to understand consumer behavior, preferences, and trends. Analyze market data to identify opportunities and threats for the brand. Monitor competitor activities and market dynamics.Product DevelopmentCollaborate with product development teams to ensure that products align with brand positioning. Provide input on product design, features, and improvements based on consumer insights.Marketing CampaignsPlan and execute marketing campaigns, including advertising, promotions, and public relations activities. Work with creative teams to develop compelling marketing materials and messages. Coordinate with digital marketing teams for online campaigns.Sales SupportDevelop trade marketing strategies to support sales channels and drive retail performance. Provide sales teams with the necessary tools and information to effectively promote the brand.Budget ManagementManage the brand's marketing budget, ensuring efficient allocation of resources. Monitor and report on the return on investment (ROI) of marketing activities.Brand Performance MonitoringTrack and analyze brand performance metrics, including sales, market share, and consumer feedback. Adjust strategies and plans based on performance data and market conditions.Brand CommunicationEnsure consistent brand messaging across all channels and touchpoints. Maintain and enhance the brand's image and reputation in the market.Innovation And AdaptationStay updated on industry trends and innovations. Adapt strategies to keep the brand relevant and competitive in the market.QualificationsMinimum 3-5 years of brand management experience is required for this position.Proven experience in marketing, preferably in brand management or a similar role.Experience in handling multiple brands or a portfolio of products is advantageous.Experience in planning, executing, and evaluating marketing campaigns across various channels.Experience working with cross-functional teams, including sales, product development, and customer service.What We OfferDynamic and supportive work cultureGrowth opportunities in a national brandChance to shape the future of a values-led company (C.A.N.D.Y) Caring Adaptable Nurturing Determined Yearning for growth