Brand Manager

About Organic TraditionsOrganic Traditions is Canada's leading Superfoods brand, with 25 years of heritage in functional nutrition and a mission to make superfoods super simple. We believe in creating better health for people and the planet through nutrient-dense, sustainable foods that fit modern lifestyles.The OpportunityWe're looking for a dynamic and driven Brand Manager to join our fast-growing business. This is a highly collaborative, hands-on role that blends creativity, strategy, and execution. You'll lead the planning and rollout of campaigns that bring our brand to life, from product launches and influencer partnerships to retail activations and digital storytelling.You'll own the brand strategy across channels, work cross-functionally with Sales, Innovation, and eComm, and help scale Organic Traditions' presence in both Canadian and US markets.What You'll DoBrand Strategy & PlanningDevelop and execute annual brand plans and go-to-market strategies that fuel growthTranslate brand vision into powerful, consumer-first campaigns and customer programsPartner with leadership to shape positioning, messaging, and portfolio prioritiesBuild and execute omni-channel launch plans for new innovations Marketing Communications & PRLead the creation of breakthrough marketing campaigns across digital, social, email, and in-store channelsManage agencies and freelancers to deliver high-impact creative that builds brand loveSupport PR, influencer, and community events grow awareness and community engagementEnsure every touchpoint - from packaging to social posts - reflects the brand’s purpose and personalityRetail & Trade MarketingCollaborate with sales to bring the brand to life in-store through trade programs, national display programs, demos, and shopper marketingDevelop compelling sales tools - sell sheets, launch decks, and trade presentations that win with retailersLead, design, and execute trade shows and brand activations that capture attention and drive connectionProject & Budget ManagementLead cross-functional teams to deliver projects on time and on budgetManage the marketing budget, track ROI, and reallocate spend for maximum impactMonitor campaign and launch results, sharing insights and recommendations with leadershipPerformance Tracking & ReportingDefine KPIs and monitor brand performance metricsPrepare and present performance reports and insights to key stakeholdersUse data-driven insights to recommend strategic improvementsLeadershipAct as a brand champion, building momentum, energy, and pride around the work we do Foster a collaborative and high-performing team environment Who You AreYou're an entrepreneurial brand builder who thrives in a fast-paced, growth-stage environment - the kind of person who gets energized by the journey from concept to shelf. You dream big, but you're not afraid to roll up your sleeves and make things happen yourself. You're a natural self-starter who doesn't wait for perfect clarity to move forward. Ambiguity doesn't intimidate you; it excites you. You take ownership, see around corners, and find ways to drive things forward even when the path isn't perfectly clear.You think strategically about where the brand needs to go, but you're equally comfortable jumping into the details to execute. CPG branding, innovation, and consumer marketing aren't just skills you have; they're what you live and breathe. You understand how to connect creative thinking with business results, and you're collaborative by nature, curious about what you don't know yet, and genuinely passionate about health, wellness, and Superfoods.What Sets You ApartBachelor’s degree in Marketing, Communications, or related field5+ years of experience in brand management or marketing roles, preferably in CPG, wellness, or natural productsProven success managing brand or product launches, campaigns, or partnerships Experience managing creative agencies and cross-functional teams Excellent analytical skills with experience in market research and data-driven decision makingStrong time management skills, with the ability to manage multiple deliverables in a fast-paced environmentProficiency in budgeting, financial forecasting, and ROI analysisExceptional communication, storytelling, and presentation skills - both written and verbal Why Work With UsWe're a Team Of Passionate, Inclusive And Purpose-driven Individuals Who Believe Work Should Be Meaningful And Fun. Here's What That Looks Like In PracticeYou're part of a collaborative culture where support isn't just a buzzword, it's how we operate. When your birthday rolls around, you get the day off (because celebrating you matters). And when summer hits? From Victoria Day to Labour Day, we switch to Summer Hours so you can actually enjoy those long, sunny evenings.We take care of our people with flexible hours, extensive health benefits and wellness initiatives, plus generous time off for vacation (which increases annually by the way), sick days, and personal needs. Every year between Christmas and New Year's, the whole company shuts down so you can truly unplug and recharge. Throughout the year, we recognize wins big and small, gather for team events that actually strengthen our culture, and - here's the best part - we keep you stocked with a generous annual allowance of our Superfoods, because if we believe in what we make, you should get to enjoy it too.