Brand Manager, OTC (타이레놀)

Kenvue Is Currently Recruiting For aBrand Manager, OTC (타이레놀)What We DoAt Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.Who We AreOur global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.Role Reports ToSr. Brand Manager, Tylenol, Selfcare BULocation:Asia Pacific, South Korea, Seoul, SeoulWork Location:HybridWhat You Will DoTylenol Brand Manager is responsible for developing and executing comprehensive marketing plans, conducting market research, and evaluating sales and marketing activities to grow business and market share:Key ResponsibilitiesDevelop business growth strategy and gain cross-functional alignment including regional MKT, RA, Finance, etc. to develop innovative and achievable business plansDevelop longer term growth plan including brand portfolio strategyAnalyze key performance indicators and financial reports to identify opportunities for improvementConduct in-depth sales and competitive analysis to drive business growthDrive market intelligence gathering process to uncover new opportunitiesDevelop full year marketing plan to strengthen brand equityDesign advanced communication and media plan based on deep consumer insight and media behaviorsDevelop campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive landscapeFlawless execution of IMC and marketing campaign with agile mindsetEvaluate effectiveness of marketing activity and diagnose on ROI to identify potential areas for improvementDevelop and execute HCP engagement planSupport innovation projectsConduct consumer/market research to find new opportunity areas and assess the size of prizeAnalyze market trends and consumer insights to identify growth opportunities and develop strategic initiatives Manage and respond to brand-related issues in a timely and effective manner to ensure brand consistency and protect brand reputation.Manage brand budgets effectively to maximize ROI and achieve business objectivesRequired QualificationsWhat we are looking forBachelor’s degree and above with relative brand management experiences7+ years of Pharmaceutical or FMCG marketing experience (Pharma industry experience is preferred; not a must)Proven track record of successfully managing brand campaigns and driving brand growthHCP Communication and utilizing medical reference experience is preferredDemand forecasting & P&L management experienceStrategic thinking & analytical and problem-solving skillsConsumer-centric & agile mindsetCross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)Strong analytical skills with the ability to interpret data and make strategic recommendationsExcellent communication and presentation skills to effectively deliver brand messaging to internal and external stakeholdersAbility to speak and write in English and Korean fluentlyIf you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.