Brand Manager

Job Title: Brand Manager (Stanley, Irwin & Facom)Location: Maidenhead, UKWork Arrangement: HybridEmployment Type: Permanent, Full-TimeThe CompanyStanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security, and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth in more than 100 countries worldwide. Established in 1843, we are committed to providing innovative tools and solutions that make life easier for professionals and consumers alike. Whether it’s a STANLEY hand tool designed for durability and comfort, a FACOM precision instrument trusted by industry experts, or a toolbox engineered for efficiency, our products impact daily life and professional performance. We are a sales and marketing-driven organisation, standing for accountability, integrity, and respect.Job PurposeThe Brand Manager will play a fundamental role in leading efforts to revitalise the STANLEY brand across hand tools, power tools, and outdoor categories, while also supporting the IRWIN and FACOM brands in the UK market. The objective is to create a strong connection between our products and end users through impactful brand communication. The successful candidate will build brand loyalty and consistency, driving market share growth and ensuring continued purchase and use of our products. Strategic and operational responsibility for brand communication across multiple product groups is essential, with a focus on positive development of annual turnover and overall profitability. A hands-on mentality and a keen eye for detail are a must.Key ResponsibilitiesStrategic and operational management of the STANLEY, IRWIN and FACOM brands in the UKLead initiatives to revitalise the STANLEY brand, enhancing image and increasing awareness across hand tools, power tools, and outdoor categoriesDevelop and execute regional brand communication plans and strategy for both brandsAlign with central EANZ brand team on strategic brand executionParticipate in regional and international product launches and training events for STANLEY, IRWIN and FACOMDevelop and maintain branded communication channels (e.g., brand-specific print and digital content for websites, campaign materials, customer POS)Collaborate with the Digital Marketing team to drive demand and MEU acquisition through a content-rich digital ecosystem: email, web, social, etc.Participate in budget planning, strategic plans, investment plans, and promotional budget complianceChallenge and contribute to the marketing plan, its preparation, and executionSupport customer-specific product promotions for STANLEY, IRWIN and FACOMEnsure all commercialisation and brand materials, including presentations and relevant products, are presented optimally to sales teams and customersMaintain close relationships with sales teams to align brand and commercial objectivesDrive POS and print optimisations for both brandsAccountabilityOwnership of the STANLEY, IRWIN and FACOM brands, ensuring compliance with global brand directionEnsure alignment to commercial plans and brand prioritiesFacilitate optimal internal communication about current brand activitiesAchieve targets defined in the operating plan and drive growth plans for both brandsIdentify and develop brand campaign opportunities aligned to strategic goalsSkills & CompetenciesMinimum 3 years’ brand experienceEducation: Business or Marketing degree at Bachelor, Master, or MBA level preferredFull UK driving license preferredExperience with B2C marketingCommercial awareness—understanding of the dynamics of the tools market, the impact of decisions, and the needs of key retailers and end usersExcellent & adaptable communication skills—proactively communicating at all levels internally and externallyAnalytical skills—able to adapt and solve problems by making decisions that are sensible given the available informationFinancial understanding—to comprehend necessary financial areas both internal and external and use these skills to drive sales for the businessAbility to work in a fast-paced commercial environmentResilience to handle feedback and challenging timeframes/deliveryAgility to change plans based on adapting focus areas