Brand Manager

Job TypeFull-timeDescriptionAbout the CompanySapporo brewed the first beer of Japan in 1876. It’s now the number one selling Asian beer brand in the U. S. thanks to its best-selling Sapporo Premium. Sapporo acquired Stone Brewing in 2022 to brew all of Sapporo’s beer for the U. S. market. Stone Brewing, established in 1996, pioneered the West Coast Style IPA helping to fuel the modern craft beer revolution. Now one company, Sapporo-Stone Brewing is among the 15 largest breweries in the U. S. and operates production facilities in Escondido, CA and Richmond, VA plus seven Stone Brewing taproom and bistro locations.

We’ve enjoyed a rich history following our passion and are in search of people who take great pride in building our legacy for the future. SummaryThe Brand Manager will be a key member of the Marketing team, reporting to the Director of Brand Marketing, and partnering closely with the sales team on strategy, development, and execution of 360-degree programs across consumer touchpoints. This role will oversee the development and execution of complex annual marketing plans and long-term brand plans by leveraging consumer, category, and market insights to drive brand results.

The role will be a critical owner of a national brand strategy, leading initiatives like best-in-class displays, partnerships, retail media, and trade programs to meet business objectives. This is a multi-faceted role requiring strong communication, multi-tasking and follow through. Working closely with the Director of Brand Marketing, success looks like developing, supporting and executing omnichannel marketing strategies that enhance brand visibility, drive sales, and improve the overall brand experience. ResponsibilitiesMarketing Planning and Execution:

Support Director of Brand Marketing with strategic planning through building annual plans by leveraging insights, retailer strategies, and emerging trendsOversee development and lead strategic brand planning and tactical promotions.

Includes creative ideation, writing briefs and trafficking through to completion/final deliveryTranslate consumer trade insights into actionable brand strategies that strengthen brand positioning and deliver on business goalsExecute national chain programs through partnership and coordination with distributors across the countryBusiness Management And ReportingMonitor and report out on brand performance using sales data, depletion trends, and competitive analysis to identify growth opportunitiesDevelop and inform internal presentations and business updates for senior leadership, synthesizing key insights into clear recommendationsManage a national brand’s budget and P&L, and strive for positive ROI across investmentsCommercialization ManagementManage day-to-day execution of brand initiatives and projects, ensuring timelines, budgets, and deliverables are metCoordinate with external agency partners - including creative, media, and activation agencies – to ensure consistent brand messaging and visual identity across all touchpointsManage projects and leads innovation process with cross-functional teams to commercialize new products, develop sales tools, and execute marketing tacticsPartner with marketing and sales teams to develop impactful in-store POS/messaging along the consumer’s path to purchase; delivers go-to-market materials on timePartner with sales teams to brief, develop and execute shopper marketing programs during key drive periodsAssist on other team projects/initiatives as neededRequirementsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree level or equivalent years of work experience required7-9 years of experience in consumer-centric marketing rolesAssociate brand management experience requiredAbility to work effectively across various teamsAn independent and proactive contributor that can excel in changing and ambiguous situationsResults-oriented and process driven, with high expectations of self and teamEffective time management and organizational skillsDetail-oriented with strong analytical and problem-solving abilitiesAbility to work in a fast-paced, dynamic environmentPassionate about brand identity and storytellingExcellent written and verbal communication skillsAmbassador of positive culture - embodies a ‘can-do’ attitude and strives for continuous improvement, assumes positive intent and thrives in a culture of collaboration and flexibilityBenefits & PerksComprehensive Health Insurance, 401K, and Bonuses for Eligible Team MembersCompany beer perks program and discountsPaid Time Off – including Vacation accrual, Sick Leave, and 12 paid HolidaysBenefit programs supporting Financial Wellness, Health & Wellness and Career DevelopmentSapporo USA and Stone Brewing is an equal employment opportunity employer and does not discriminate against applicants or employees because of race, color, religion, national origin, sex, age, citizenship status, various ability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicable law.

Sapporo USA and Stone Brewing hires and promotes individuals based on their qualifications for the job to be filled. Sapporo USA and Stone Brewing seeks to build a culturally diverse staff where differences are valued and respected. Women, minorities, individuals with various abilities, veterans, LGBTQ+ and intersectional individuals are encouraged to apply. Salary Description$110,000-$120,000