Brand & Market Research Analyst

Designation – Brand & Market Research AnalystLocation – 1st Floor, Tower-A, UNITECH CYBER PARK, Durga Colony, Sector 39, Gurugram, Haryana 122003Days of working – 5 (Sat& Sun fixed off).Responsibilities:● Conduct qualitative & quantitative research to assess brand health, brand/comms positioning, and social media performance.● Design and execute surveys, focus groups, and interviews to understand consumer preferences.● Analyze market trends, competitor strategies, and consumer sentiment to provide actionable insights.Brand Tracking & Measurement:● Monitor brand awareness, sentiment, and perception.● Identify opportunities to enhance brand positioning and differentiation.Data Analysis & Reporting:● Understand statistical metrics to analyze research data and create clear, actionable reports.● Develop consumer segmentation models and buyer personas to inform strategy.Collaboration & Strategic Support:● Work closely with cross functional teams to integrate insights into strategy, and create white papers + industry reports.● Support research initiatives for product launches, brand campaigns, digital salience.Market & Competitive Intelligence:● Track competitor activity, industry trends, and market shifts to identify risks and opportunities.● Synthesize secondary research to guide brand decisions.● Decode primary research studies/surveys to guide brand decisions.Strategic Recommendations:● Present research findings to senior leadership, offering data-driven insights and recommendations.Requirements:● Bachelor's degree in Marketing, Business, or related field.● 1-2 years of experience in market or brand research, preferably in a marketing or agency role.● Grasp of qualitative and quantitative research methods, NPS, and consumer surveys.● Ability to distill complex data into clear, impactful insights.● Strong communication, organizational, and time-management skills.● Understanding of consumer psychology and trends.Why Join Us?● Impact: Play a key role in shaping brand strategy and consumer engagement.● Growth: Gain exposure to diverse business functions with clear career progression.● Collaboration: Work alongside a dynamic, innovative, and supportive team.● Development: Continuous learning opportunities to expand your skills and expertise.