Brand & Marketing Comms Manager – Water Coolers/Dispensers

Brand & Marketing Comms Manager – Water Coolers/DispensersTransforming Water Availability across the B2B MarketLocation: Hybrid - London/Midlands[2 DAYS IN MIDLANDS OFFICE ALTERNATE WEEKS PLUS 1 DAY/WEEK IN LONDON]💰 £80-90K plus benefits & bonus package📌 Ref: TP444125Leading brand strategy for a dynamic, fast-paced business & category in transformation modeBuilding local impact and global brand strength in a purpose-driven companyAccelerating growth with visibility, resources, and autonomy to make a real differenceWorking with a high-performing, collaborative marketing network across EMEA and globally🚀 Are you up for a real career challenge …Our client, a $4bn global leader in water solutions, spanning water coolers, water vending, water softeners, hot/cold water taps and filtration systems for the office & home, is seeking a strategic Brand & Marketing Comms Manager to re-energize and revitalise its B2B brand in the UK. This role offers a once-in-a-career opportunity to lead marketing in a dynamic business and category, making a real and meaningful impact, transforming water quality to improve lives and protect the planet. At work, it keeps teams hydrated and performing at their best in offices and commercial spaces; in public spaces, its water vending machines and bottle-filling stations improve access to cleaner, safer water while reducing single-use plastic waste.Position OverviewAs the Marketing Programs and Brand Manager, you will define and execute the brand strategy aligned with the annual commercial strategy. You will leverage brand and category assets across new product launches, product verticals and trade channels, leading the yearly brand and comms planning process. This position is central to accelerating the company's growth journey, with the autonomy to make a measurable difference. This is an exciting opportunity for an experienced brand thinker and B2B marketing professional who can hit the ground running, and make a significant impact within a fast-growing, innovative business. A company with a supportive and collaborative culture where marketing, digital, sales and service teams work together to raise the bar and deliver exceptional results.💬 What you’ll be doing from Day 11️⃣ Building the Brand and Communications StrategyDefining and executing the brand strategy to re-energise the company’s brand in the UKLeveraging brand & category assets through the funnel across new product launches and channelsLeading brand & comms planning - messaging strategy, campaign calendar & target segmentationDeveloping a test & learn program to open new channels, test messaging and creative and refine audience targetingLeading the development of CRM, nurture and retention planning and overseeing executionPlanning and leading Account Based Marketing campaigns in collaboration with Sales, working closely with KAMsWorking with lead generation agencies to define campaigns, required outcomes and monitor performanceDefining the vent strategy, setting targets and working with sales, product, digital & social to achieve goalsWorking with Digital lead to support asset creation for digital/social media, web content and thought leadershipAs appropriate, localising global platforms to fit the needs and ambitions of the UK businessManaging creative agencies and working with the internal creative team to ensure high-quality deliverables2️⃣ Driving Growth Through Insight and Performance TrackingMonitoring campaign performance KPIs (awareness, market share, lead volume) across lead and lag metricsUsing insights & analytics to drive improvements, identify growth levers, and adjust course when neededBeing the Voice of the Customer, leading local consumer research and analysisCollaborating with Global and EMEA Centre of Excellence CBS teams to gather competitive intelligence3️⃣ Creating and Delivering Integrated Marketing CampaignsBuilding collateral and messaging assets for new product launches and commercial activationsLeading integrated campaign planning and execution across digital, social, events & off-lineLocalising and activating global campaigns with creativity and relevanceCollaborating with other Business Units and Centres of Excellence to share best practicesOwning the brand marketing budget and tracking ROI on all major activitiesPrioritising resource allocation based on strategic impact and performance data4️⃣ Embedding Brand Standards Across the OrganisationActing as a brand champion internally, providing guidance and training on brand principlesEnsuring brand consistency across all customer touchpoints and internal departments🙂 What we’re looking forTo meet the challenges of this exciting and super-busy role, you’ll have extensive experience driving brand marketing & comms strategy for well-known brands, with a track record of building integrated campaigns that blend brand storytelling and performance objectives throughout the full funnel. We’re looking for a robust, commercially-focused and customer-obsessed marketer, ideally with hands-on experience in both structured and dynamic, entrepreneurially-driven environments, with the ability to thrive in a ‘big start-up’ culture.You’ll combine strategic thinking with a strong executional focus, and will know how to translate positioning & insights into marketing that resonates and performs.Key Skills & ExperienceStrategic & Structured – able to define a brand direction and translate it into an actionable roadmapStrong analytical and creative thinking skills, able to connect the dots across channels, functions, and teamsFull funnel expertise, able to take campaigns through different channels, optimizing assets and aligning with CRM strategiesExperience working cross-functionally with digital, sales, product, and creative teamsConfident managing agency relationships and managing the creative production processFamiliar with all digital & social channels and how they contribute across the marketing funnelEqually comfortable localising a global platform or building a proposition from scratch!What the role offersCompetitive salary and comprehensive benefits packageStrategic, high-impact role with autonomy, visibility, and resources to test, learn, and scaleStrong global and regional network support working within a major international businessOpportunities for career growth and advancementJoining a purpose-driven organisation that values bold thinking, measurable results, and meaningful impact📧 How to ApplyPlease submit your CV via LinkedIn or email Adam Tarsh - adam@tarshpartnership.co.uk