Brand Marketing Manager

Build and strengthen the companys brand image across the lowermiddle market and the national fashion e-commerce segment.Together with Management, set annual sales targets and marketing budgets, as well as price points for each sales channel.Manage saleable inventory and dead stock.Develop strategy; plan, execute, monitor, and evaluate sales and marketing campaigns online and offline, including generating new ideas aligned with industry trends.Be accountable for overall sales performance across offline distribution channels (bazaars) and online (e-commerce, Shopee, TikTok, and other digital platforms).Manage and ensure the effectiveness of digital and social media campaigns, including Instagram, Facebook, TikTok, marketplaces, plus email and WhatsApp marketing.Manage the marketing budget efficiently, ensuring spend is proportional to returns and maximizes outcomes for each activity.Identify market/customer needs and wants as the basis for product development and segmentation, and craft relevant positioning.Coordinate cross-functionally (Product Development, Operations/Support, and Finance) to ensure strategy execution aligns with the company's annual business goals.