Brand Marketing Manager

As a Brand Marketing Manager, you will play a key role in strengthening Kredivo’s brand presence, driving merchant growth, and shaping end-to-end marketing initiatives. You will manage integrated brand strategies, ensure execution excellence across channels, and help expand Kredivo’s visibility in the offl ine ecosystem. This role works closely with cross-functional teams—including Business Development, Creative, and CRM—as well as external vendors and merchants, to deliver marketing programs that drive awareness, usage, and long-term customer value.What You Will DoBrand Strategy & PlanningDevelop and execute comprehensive brand strategies to strengthen awareness, increase market share, and drive usage/retention.Identify growth drivers, diagnose brand challenges, and propose strategic solutions rooted in data and fi eld insights.Act as the brand custodian, ensuring consistent, high-quality brand representation across all touchpoints.Campaign & ActivationLead end-to-end campaign development—from ideation, creative briefi ng, production, execution, to optimization.Manage multi-channel campaigns including digital, social, CRM, and offl ine/events to promote Kredivo products and features.Execute Go-To-Market (GTM) plans and user communication strategies for new product launches to ensure strong adoption.Analytics & OptimizationTrack, measure, and analyze brand and campaign performance, translating insights into actionable recommendations.Evaluate channel effectiveness and continuously improve effi ciency based on data-driven learning.Manage brand budgets and negotiate with merchants/vendors to ensure optimal ROI.Merchant Growth & Collaboration.Work closely with Business Development to co-create marketing programs that support sales targets.Drive co-branding initiatives with key merchants.What We’re Looking For4–5 years of experience in brand marketing, brand management, partnership management, or similar roles.Proven experience executing multi-channel marketing campaigns in fast-paced environments.Strong business mindset, analytical capability, and structured problem-solving skills.Excellent communication and stakeholder management skills; able to collaborate across functions and levels.Understanding of fi ntech/fi nancial services or experience growing a consumer brand is a strong plus.High drive, strong ownership, and ability to work with minimal supervision.Strong time management and ability to work under tight deadlines.Proficiency in Microsoft Offi ce, especially Excel.SQL understanding is a plus.Fluency in both English and Bahasa Indonesia (written and spoken).