Brand & Product Marketing Specialist

Brand & Product Marketing Specialist📍 Cadro (Lugano), Switzerland🕓 Permanent contract (80%–100%)Centiel SA is a Swiss technology company that designs, manufactures, and delivers industry-leading power protection solutions for critical infrastructure.Our class-leading, high-efficiency UPS systems provide maximum availability and reliability, developed by the innovators of the first transformerless UPS and the world’s first three-phase modular UPS.Centiel operates in over 50 countries, with more than 80 partners and 8 subsidiaries worldwide. This rapidly expanding network delivers best-in-class power protection solutions across the globe.Note: In line with our strategic growth, we are proactively collecting applications for this position as part of a forward-looking recruiting initiative. This means we are evaluating candidate profiles today to anticipate future hiring needs aligned with our development plans.About the RoleWe are looking for a proactive and structured Brand & Product Marketing Specialist to coordinate internal teams, distributors, and external partners—ensuring that product launches and marketing initiatives are delivered on time, within scope, and in line with Centiel’s business strategy.You will act as the bridge between Sales, Engineering, and Marketing, driving the creation of impactful communication tools and ensuring brand consistency across all channels.Key ResponsibilitiesPlan and manage multiple product marketing projects aligned with company goalsCoordinate with Engineering, Sales, After Sales, and external suppliersCreate and maintain product marketing materials (brochures, datasheets, presentations, case studies, videos, landing pages)Manage digital campaigns (SEO, PPC, newsletters, social media) and monitor KPIsSupport distributors with marketing assets and local initiativesOrganize trade shows, webinars, and product launch eventsEnsure alignment with Centiel’s corporate brand guidelinesTrack milestones, mitigate risks, and ensure smooth project handoversQualifications & ExperienceBachelor’s degree in Marketing, Communication, or EngineeringMinimum 2 years’ experience in B2B marketing or technical project coordinationBasic knowledge of UPS / power protection solutions is a plusFluent in English (B2 or higher); German or French are an advantageExperience managing agencies, vendors, and cross-functional teamsFamiliarity with digital tools (CRM, CMS, Google Analytics, Ads, SEO tools)Skills & CompetenciesStrong analytical, organizational, and planning skillsExcellent writing and storytelling abilitiesCustomer-oriented mindset under pressureEffective multitasking and time managementAbility to work autonomously with accountabilityCreative mindset and pragmatic executionCompany Values & Behavioural CompetenciesAt Centiel, our values guide both our decisions and our daily behaviour.They define who we are and how we act — shaping the way we work together, serve our customers, and drive innovation.Safety, integrity, respect, teamwork – act with honesty and care for people and the environment.Own it – act with urgency – take responsibility, make things happen, and deliver with commitment.Foster a customer-first mindset – listen, anticipate needs, and create lasting value through service excellence.Lead by example – drive continuous improvement – challenge the status quo and share knowledge to grow together.Think big and execute – combine ambition and discipline to turn ideas into tangible results.Every Centiel employee is expected to embody these values through proactive problem-solving, transparent collaboration, and a continuous desire to learn, improve, and contribute positively to our culture and brand.Expected Results in the First 6–12 MonthsSuccessfully deliver at least two key product marketing projectsEstablish effective communication routines with stakeholdersEnhance brand visibility and consistency across digital and offline channelsIncrease engagement metrics and overall marketing efficiencyWhat We OfferCompetitive salary aligned with responsibilitiesHigh degree of autonomy and trustInclusive and dynamic work environmentFree parking, showers, and locker roomsClose to public transport and nature trailsSupport for work-life balance and wellbeingHow to ApplyIf you identify with this role and are interested in joining us, please send your application, indicating “Brand & Product Marketing Specialist” in the subject line, and include your CV and relevant certificates to:hr@hq.centiel.com