Brand Strategist (Brand Storyteller)

Brand Strategist (Brand Storyteller)(Reports to: Creative Director — Hybrid/Onsite)Location: Mississauga, ON (Onsite/Hybrid)Salary: $90,000 – $110,000About Science & HumansScience & Humans is Canada’s leader in hormone health, helping people age better, balance their hormones, and improve long-term well-being. We translate complex medical science into accessible, human-centered experiences through clinical programs, innovative products, and storytelling that connects deeply with our audience.As we scale our brand, we are hiring a Brand Strategist (Brand Storyteller) who can help shape the narratives, messages, and strategic storytelling frameworks that drive our creative and marketing efforts.About the RoleThe Brand Strategist is the core storyteller of the Science & Humans brand. You will craft clear, compelling narratives that translate clinical insights, product benefits, and brand positioning into messaging frameworks and creative briefs that guide our marketing, campaigns, social content, and product communications. This is not a design role.This is a story-first, insight-driven strategic role that sits within the Creative Department and works closely with the Creative Director, the Clinical Product Content Strategist, Product, Digital Marketing, and Growth.Your job is to help shape what we say, how we say it, and why it matters — ensuring our storytelling feels human, intelligent, consistent, and aligned across every brand touchpoint.ResponsibilitiesBrand Storytelling & Narrative DevelopmentBuild and maintain the core brand story and messaging foundations.Craft narratives for campaigns, marketing initiatives, and new launches.Translate complex medical/scientific insights into engaging, human-centered communication.Work closely with the Clinical Strategist to ensure narratives remain accurate and compliant.Messaging FrameworksDevelop messaging hierarchies for key conditions, programs, and product lines.Create tone-of-voice guidelines, language do’s and don’ts, and messaging playbooks.Define narrative structures for social, email, paid media, and website content.Creative Brief DevelopmentWrite strategic creative briefs that guide designers, copywriters, and video teams.Define the problem, strategic insight, key message, emotional angle, and call to action.Identify narrative themes and strategic storytelling opportunities.Creative Support & CollaborationWork with the Creative Director to support campaign ideation, concepts, and themes.Ensure consistency across all creative executions - visual, written, and conceptual.Provide direction to social content, scripts, event messaging, and brand moments.Research & Insight TranslationConduct light competitive, industry, and cultural research to inform storytelling.Identify category white space and brand differentiation narratives.Turn data, trends, and clinical information into brand stories and creative platforms.RequirementsMust-Have4–7 years in brand strategy, creative strategy, content strategy, or similar role.Strong storytelling, writing, and narrative structuring skills.Ability to translate complex information into simple, accessible messaging.Experience working with creative teams and/or within an agency environment.Ability to build clear, compelling briefs and messaging frameworks.Native-level English proficiency (written and verbal), with exceptional grammar, clarity, and narrative precision.Nice-to-HaveHealth, wellness, pharma, or science-related communication experience.Comfort working with clinical or technical content (you do not need to be a medical expert).Understanding of consumer psychology and audience insights.French language proficiency is an asset (written and/or verbal)Tools (Nice to Have)Wrike - for collaborating within our creative and marketing workflows.Figma - for reviewing creative work and providing strategic input (no design skills required).Google Workspace - Docs, Sheets, Slides for documentation and cross-functional collaboration.Who You AreA natural storyteller who can build emotional and strategic narratives.Someone who loves simplifying complexity.A thinker who brings structure and clarity to creative teams.A collaborator who works well across Creative, Clinical, Product, and Marketing.Someone who understands how creative agencies think and operate.Science & Humans is committed to providing a respectful, welcoming, and inclusive work environment where every employee can bring their full self to work, thrive, and be successful. If you require any accommodations during the recruitment process, please let us know — we’re happy to support you.As part of our recruitment process, we may use artificial intelligence tools to support or assist in the review of applications. These tools are used to help identify candidates whose qualifications best align with the requirements of the role.We thank all interested candidates for applying. However, only those selected for an interview will be contacted.