Branded Content Writer

About usPrivate Media is Australia’s leading independent digital media company with seven distinctive publications (Crikey, The Mandarin, SmartCompany, Startup Daily, Business Builders, Your Money & Your Life and Flying Solo), two television shows, a series of events and audio brands, and a content marketing agency. Entirely digital from the start, we’ve spent more than 20 years investing in Australia’s best journalism. With the recent addition of Pinstripe Media, we’ve expanded our reach into the startup and small business community. We employ over 50 people across offices in Melbourne, Sydney and Canberra, and have a network of over 100 contributors across the globe.If you want to be part of a dynamic, purpose-driven media company making an impact, this is the place.Our Values Growth focused: We believe in the power and potential of each of our brands. We’re driven to achieve our missions as individuals and as a team and we face challenges with determination and optimism.High standards: Our readers and customers deserve our best, so we hold ourselves to high standards in everything we do. We take pride in our work, invite feedback, and see it as essential to continuous improvement.Thinking deeply: We don’t settle for surface-level answers. We dig into complex issues, challenge assumptions, and engage in honest, constructive debate because rigorous thinking makes our work stronger.About the roleWe’re looking for a creative and driven content specialist to help deliver standout commercial campaigns across our leading business and finance titles Business Builders, Startup Daily, SmartCompany, Flying Solo and Your Money & Your Life.This role suits an early-career professional who’s a strong writer, strategic thinker and proactive collaborator with proven experience creating engaging, multi-format content. You’ll work with the Head of Commercial Media and the implementation team to bring client briefs to life through high-quality, on-brief content from articles and videos to podcasts, webinars and social campaigns.What you’ll be doingDevelop and execute creative, on-brief commercial content across articles, newsletters, videos, podcasts, and social campaigns.Collaborate with the brand partnerships and implementation teams to plan and deliver high-performing client campaigns.Manage content production, including writing, SEO, image selection, and briefing external contributors.Create and schedule EDMs, newsletters, and multi-channel content marketing campaigns.Use data insights to optimise performance and contribute to campaign reporting.Work closely with content, production, and sales teams to ensure quality, accuracy, and timely delivery.What you'll bringYou’ll thrive in this role if you’re a strong writer and creative thinker with: 2-3 years of professional experience in a content-driven role, preferably within a digital publishing, media or marketing environment.Exceptional writing, editing and communication skills, with a genuine interest in Australia’s small business and startup ecosystem.Strong organisational and time management skills, with the ability to juggle deadlines and priorities with ease.A proactive, solutions-focused mindset and great attention to detail.Flexibility under pressure and confidence working in a fast-paced environment.Excellent collaboration and communication skills, with the ability to work seamlessly across teams.Experience using Content Management Systems and basic design tools such as Canva or Adobe Photoshop.This is a full-time hybrid role with three days a week based in our Barangaroo office in Sydney. Salary to be commensurate with experience. Indicatively, we have banded the role at $ 65,000 to $ 72,000 + superannuation.Six good reasons to work at Private MediaFlexible working is who we are: Digital-first for over 20 years, flexibility is built into how we work. A third of our team is part-time or remote, and our hybrid model keeps our employees connected while supporting work-life balance.Purpose-driven journalism: We’re proudly independently committed to holding power to account and producing journalism that matters. Our people know their work has a real impact.Growth that’s personal: Every team member has a growth map, regular pit stops and a $400 annual L&D budget to keep learning and progressing.A passionate, supportive team: Smart, curious and collaborative. Our people challenge ideas, not each other.Diversity and inclusion that’s intentional: We champion new voices and perspectives, and embed I&D in how we hire, develop and lead.A mentally healthy workplace: Clear roles, transparent leadership and open feedback create a positive culture backed by trained Mental Health First Aid-ers and free EAP support for staff and families.Inclusion statement:We strongly encourage diverse candidates to apply, including people from multicultural backgrounds, LGBTQI+, Aboriginal or Torres Strait Islanders, people with disability, and over 45 years of age. We’re looking for the best possible talent to join us at Private Media, regardless of age, gender, religion, race, sexuality, education or physicality.Ready to apply?Apply directly through LinkedIn or email hr@privatemedia.com.au with your cover letter, resume and a few examples of your work (articles, newsletters or websites) Please apply by Thursday 27th November 2025. We will be reviewing applications as they come in, so don't delay.