Business Analyst – Strategy, KPI & Data Insights

About the RoleWe are looking for a Business Analyst who can combine strategic thinking, data-driven insights, and strong business acumen to support leadership in key decision-making. This role will be instrumental in defining and reviewing company and departmental KPIs, conducting data analytics on client behavior, and providing strategic analysis for major business and product decisions across our SaaS and RegTech portfolio.Key Responsibilities1. KPI Design and Performance ManagementCollaborate with management to design, implement, and review company-wide and departmental KPIs aligned with business objectives and growth targets.Work closely with team leads and core members to ensure individual KPIs reflect strategic priorities and operational realities.Develop regular KPI dashboards and performance reports for the executive team and Board review.Identify performance gaps and provide actionable insights for continuous improvement.2. Strategic & Decision SupportProvide data-driven analysis to support key corporate and investment decisions (e.g., product roadmap, pricing strategy, market expansion, M&A evaluation).Build financial or operational models to evaluate business performance, ROI, and efficiency improvements.Conduct scenario planning, benchmarking, and sensitivity analysis for strategic projects.Support cross-functional initiatives between Product, Finance, and Operations teams.3. Customer Behavior & Data AnalyticsAnalyze user and client behavior across the company’s SaaS platforms (e.g., onboarding funnels, product usage, retention, conversion).Translate data into clear insights and business recommendations to enhance product engagement and client satisfaction.Work closely with Product and Engineering to design data-tracking frameworks and optimize analytics pipelines.Use BI tools (e.g., Tableau, Power BI, or Looker) and SQL/Python for data extraction and visualization.4. Continuous Process ImprovementEstablish a data-driven culture and performance review rhythm within the organization.Support management reporting, quarterly business reviews (QBRs), and OKR alignment sessions.Streamline internal data flow and reporting structures to improve operational visibility and agility.Qualifications & RequirementsBachelor’s degree in Business, Finance, Data Analytics, or related field; advanced degree a plus.3–6 years of experience in business analysis, strategy, or data analytics, ideally in a SaaS, FinTech, or RegTech environment.Strong analytical and quantitative skills, with proficiency in Excel, SQL, or BI tools.Experience in KPI/OKR framework design and performance management.Excellent communication skills with ability to synthesize complex data into clear recommendations.Self-motivated, detail-oriented, and comfortable in a fast-paced, cross-functional environment.Why Join UsWork directly with the executive team to shape strategic decisions and performance outcomes.Gain exposure to cutting-edge RegTech and AI-driven SaaS businesses.Competitive package and career progression within the Vernal Group ecosystem.