Business Development-Customer Marketing Section, Rakuten Ichiba Marketing Department (C&M)

Job DescriptionDepartment OverviewSince its establishment in 1997, Rakuten Ichiba has been a leading force in the e-commerce industry as one of the largest online marketplaces in Japan, driven by its mission to "empower people and society through innovation."The Rakuten Ichiba Marketing Department utilizes various shopping campaigns and digital advertising strategies to conduct marketing activities that enable more consumers to enjoy convenient and fun shopping experiences at great value.The Customer Marketing Division consists of four groups and is responsible for all aspects of expanding and growing the customer base, from strategies for acquiring new customers to loyalty and ecosystem strategies.Rakuten Global Express (hereinafter referred to as the RGX team) operates as a delivery service for overseas users, with the mission of "Bringing the Best of Japan to customers all over the world": delivering Japan's wonderful products, experiences, and values to the world.As the only service within the Rakuten marketplace that can reach users worldwide, we empower Japanese companies by supporting their sales expansion and business growth. At the same time, we enrich the lives of overseas users by delivering Japanese products to them.PositionWhy We HireHaving become part of the Rakuten Ichiba Marketing Department in April 2025, we are now aiming to further strengthen our marketing efforts and expand our business performance. Therefore, we are looking for new members who will be primarily responsible for formulating marketing strategies, planning, and execution, and who will strongly drive the growth of the business.You will be able to drive the business with your own ideas and execution skills.Would you like to join us in growing the RGX team even further?Position DetailsThe RGX team is a small, elite group where you can oversee the entire business and be involved in a wide range of areas, from revenue management and strategic planning to operational improvements. Finance and Management OperationsYou will be responsible for making precise performance forecasts based on a wide range of data, including website traffic, purchasing trends on Rakuten Ichiba, and market trends. Based on these forecasts, you will manage the profit and loss (P&L) statement, identify issues, conduct detailed factor analysis, and formulate strategic measures to increase sales and profits.Your data-driven analytical skills will play a crucial role in supporting the healthy growth of the business. Marketing Planning and Implementation *Focus of this RecruitmentYou will accelerate business growth with user data-driven strategies.Specifically, You Will Be Responsible For The Following Tasks Planning and executing measures to acquire new users by maximizing the use of various marketing channels inside and outside the Rakuten Group (advertising, SNS, email newsletters, affiliate marketing, exposure at retailers, etc.) Planning and executing marketing measures based on user segments to promote continued use by existing users. Promoting planning in conjunction with sales promotion on Rakuten Ichiba. Planning and Development/Implementation of Features *Focus of this RecruitmentYou will plan new functions and services to improve the user experience.You will collaborate with other departments such as the Organization Department and the Development Department, covering the entire process from planning and requirements definition to testing and post-release effectiveness measurement.Work EnvironmentThe following types of individuals with the following experience/backgrounds are thriving in our group (examples) Rakuten new graduates with 4 to 7 years of experience Individuals with overseas marketing experience Individuals with overseas cross-border e-commerce sales and trade experience at trading companiesAnd othersMandatory Qualifications Minimum of 3 years of professional experience Experience in planning-related tasks Project management experience (from project requirements definition to implementation) Comfortable working with numbers Ability to multitaskDesired Qualifications User marketing Data analysis and statistical skills KPI/budget management experience Organizational management experienceOthers InformationAdditional information on LocationRakuten Crimson House1-14-1 Tamagawa, Setagaya-ku, TokyoAdditional Information On English QualificationTOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)Proof of eligibility is required by the timing of the offer letter.If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.#business #marketing #PR #commerce #RakutenIchiba