Business Development Representative
Posted: 19 hours ago
Job Description
Overall Purpose Of The RoleSS&C Blue Prism is seeking a driven, proactive self-starter to join our APAC sales team as a Business Development Representative (BDR) — with a clear proven pathway for BDRs to progress into Enterprise Sales.The BDR is responsible for identifying and developing new opportunities for the Sales Directors/field sales to pursue. BDRs generate demand primarily via outbound prospecting into assigned accounts, territories or buying centers. In addition to tele, BDRs use a spectrum of tactics including email, social media and chat. In organizations with limited scale, BDRs also have responsibilities to engage with & qualify inbound demand generated by marketing and scored using a marketing automation platform (MAP)Duties & ResponsibilitiesGenerate new opportunities (e.g. individual leads and/or buying groups) for the sales organization to pursueQualify demand (e.g. individual leads and/ or buying groups) against established criteria before passing a lead to account directors/field sales as Sales Accepted Leads (SALs) or qualified demand unitsDiscover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field salesNurture predetermined groups of prospects back from field or channel sales by using multiple touch tactics (e.g. telephone, email, social)As a secondary responsibility – where specified by the organization – process inbound demand using a range of tactics (e.g. telephone, email, social)Comply with all demand management– related service-level agreementsProvide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the SAL stage or qualified demand stageTrack and manage prospecting, qualification and nurture activities in the company’s sales force automation (SFA) systemReach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organizationDimensions of the RoleOrganisational interlocks: Field Sales, Channel Sales, Pre-Sales, Field Marketing, Marketing Operations, Sales Operations, Product Marketing, Product MarketingTechnologies Supporting the role: SalesForce, SalesLoft, LeadIQ, Lusha, Linkedin Sales Navigator, full Microsoft Office suiteSuccess Metrics: Accepted & Converted Sales Accepted Leads (SALs), new opportunities & influenced opportunitiesKPIs: Number of appointments set, percentage of set appointments accepted by sales, percentage converted to opportunities) Opportunity value generated from demand passed, Revenue value achieved from demand passed, Call quality with target buyer personas and buying groups & activity levels (e.g. talk time, dial and connect volumes, emails sent, social engagement)RequirementsBachelor's degree desired but not essentialOne to five years of prospecting experience, depending on the complexity of the product/ solution being soldB2B experienceFamiliarity with MAPs and CRM systemsHybrid Office EnvironmentAdditional Skills, Experience, LanguagesStrong verbal & written communication skillsActive listening to asses prospect needs & opportunitiesAbility to articulate a high-quality value proposition on every callAbility to perform prospect & account research to prepare for callsAbility to use existing and emerging social media tools to monitor targeted accounts and buying groups, and identify trigger events for follow-upDiscipline and energy to maintain high activity volumes (e.g. a minimum of 30 outbound calls and 25 additional outbound touches per day)A desire for a career in tech sales and ambition to progressKnowledgeTelephone prospecting techniquesEmail prospecting techniques (based around personalization & targeted outreach)LinkedIn Sales Navigator & social selling techniquesSalesLoft & SFDC experienceLead management processes
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