Business Lead CCAR

As a part of Amrop Global, one of the world's leading leadership and executive search firms with 69 offices across 55 countries, Amrop Azerbaijan is committed to connecting top talent with exceptional opportunities.We are seeking a highly driven and strategic Business Lead to manage the Home & Hygiene product portfolio across nine dynamic countries in the Central Asia and Caucasus region. The position carries partial P&L accountability and plays a pivotal role in driving 2–3x growth potential in a region of over 100 million people through strong distributor partnerships and market expansion strategies.Our client is a global FMCG company with a diverse portfolio of leading consumer brands and a strong presence across international markets. The successful candidate will be responsible for shaping the regional strategy, optimizing commercial performance, and ensuring sustainable growth across multiple markets.Key Responsibilities:Lead end-to-end business operations for Essential Home brands in the CCAR regionFull P&L ownership and performance trackingSet and follow up on sales targets; drive country-specific sales developmentManage and grow relationships with regional distributorsMonitor order flows, stock levels, and demand forecastsDevelop and execute commercial and trade marketing strategiesDesign and optimize route-to-market modelsTrack and report on market share developments and growth opportunitiesBuild, lead, and develop a high-performing regional team (3 BDMs + 1 Operations Manager)Reporting Line: Reports to Country Manager Turkey & CCARTeam Leadership: Manages a team of 4:3 Business Development Managers1 Operations Manager (Customer Service & Demand Planning)Qualifications:University degree (preferably in Engineering or Business Administration)Fluent in English and Russian; Turkish is a strong plus8+ years of sales experience, ideally in an international FMCG environmentProven track record of sales successStrong distributor management and remote team leadership experiencePreferred Qualifications:Experience working in the CCAR regionDeep understanding of indirect sales and B2B distribution modelsAnalytical mindset with strong commercial acumenTravel Requirements: Frequent travel within the region, especially to Uzbekistan and Azerbaijan, and occasionally to TurkeyWhat We Look For:A growth-minded leader with strong ownership and result orientationAbility to build, inspire, and lead high-performing teamsProven sales achievements and hunger for driving business impactStrong analytical thinking and strategic planning capability