Buyer -Sportswear - London

Job DescriptionWe are seeking a commercially minded, product-focused Buyer to take ownership of the Sportswear and Activewear category. This role will oversee the full product lifecycle - from concept and range planning through supplier management, negotiation, and critical path delivery - ensuring commercial success across retail, ecommerce, and wholesale channels.Key ResponsibilitiesLead the buying strategy and seasonal assortment for Sportswear & Activewear.Partner closely with Design, Merchandising, and Technical teams to bring collections to market.Manage supplier relationships, negotiate cost prices, and deliver on intake margin targets.Oversee critical path and ensure 95%+ on-time delivery across all channels.Deliver commercially balanced ranges, aligned to customer demand and competitor insights.Ensure product quality, fit, and brand essence are maintained through development and production.React to trade performance in-season, optimising assortment and delivery where needed.Provide leadership, training, and support to junior members of the team.What We're Looking ForProven experience in Sportswear/Activewear buying with a strong commercial track record.Expertise in supplier negotiation, sourcing, and garment production.Solid understanding of market trends, competitor activity, and price architecture.Strong critical path management skills, ensuring smooth delivery of seasonal ranges.Confident decision maker with excellent commercial judgement.Self-motivated, resilient, and collaborative, with the ability to influence at all levels.Experience leading and developing team members.What We OfferCompetitive salary package.Hybrid workingStaff discount & seasonal product allowance.Pension scheme.Training and career development opportunities.Supportive, collaborative team culture in a heritage brand.