Campaign Strategist

Position: Campaign StrategistLocation: Nexus Building, Tôn Đức Thắng, Phường Sài Gòn, Hồ Chí MinhWorking time: Mon – Fri (9AM - 6PM)Salary: Up to 25.000.000 VNDAbout the job We are seeking a detail-oriented and execution-driven Campaign Strategist to support campaign operation excellence through precise voucher configuration, experiment setup, and campaign performance tracking. This role plays a key part in bridging strategic planning with day-to-day execution, ensuring all incentive and campaign operations run smoothly, efficiently, and in alignment with business goals. The candidate will later grow into a more analytical and strategic scope based on performance progress.Responsibility1. Platform Incentive ManagementPlan, configure, and optimize voucher strategies (e.g., coupons, subsidies) to drive user engagement and conversion.Ensure accurate and timely operational execution of all incentive programs within budget constraints.Partner with key stakeholders to identify and implement incentive optimization opportunities.2. Experiment Setup & OptimizationExecute A/B tests and assist in designing growth experiments to evaluate campaign or voucher effectiveness.Track, compile, and analyze experiment results to support data-driven decision-making.Build and refine playbooks to drive continuous improvement of campaign execution and performance frameworks.3. Campaign Performance MonitoringTrack campaign budget allocation, incentive spending, and overall campaign performance across initiatives.Generate regular reports and dashboards on key performance indicators (e.g., GMV, ROI, conversion rate, traffic, content, and voucher usage).Analyze campaign data to identify performance drivers, gaps, and optimization opportunities across categories and time periods.Support strategic planning and design by translating performance insights into actionable recommendations for upcoming campaigns.Partner with strategy and operation teams to define campaign objectives, success metrics, and budget allocation frameworks.4. Cross-Functional CollaborationCollaborate with category, campaign, and user growth teams to ensure smooth execution of platform campaigns.Support cross-team initiatives related to user acquisition, retention, and monetization.Qualifications:Bachelor’s degree in Business, Economics, Marketing, or related fields.2–4 years of experience in e-commerce operations, campaign management, or digital marketing.Strong attention to detail and structured working style; able to manage multiple tasks and deadlines.Good data literacy: proficient in Excel/Google Sheets for reporting and tracking;Analytical mindset with curiosity to grow into deeper performance analysis and strategy formulation.Fluent in English.Contact: Mail: mai.xuanhuynh@persolapac.comSDT/Zalo: 0918.196.610 (Ms.Mai)