Marketing Analytics Specialist

About UsWe are a performance marketing agency managing over $120M in annual media spend, focused on driving measurable results for U. S. -based companies in the home improvement industry. Our Ad Tech department plays a critical role in ensuring accurate tracking, reporting, and data integrity across all campaigns, empowering our media buying teams to make data-driven decisions with confidence. We are seeking a skilled Marketing Analytics Manager with strong technical expertise in Google Tag Manager, Google Analytics 4, and Looker Studio, as well as proven experience in implementing, maintaining, and optimizing conversion tracking systems across multiple advertising platforms.

Key ResponsibilitiesTracking & Analytics ManagementManage accounts and containers in Google Tag Manager (GTM) and Google Analytics 4 (GA4). Deploy, configure, and maintain tags, triggers, variables, and settings across multiple websites. Troubleshoot and resolve tracking and analytics issues to ensure accurate data collection. Maintain and optimize reporting dashboards in GA4 and Looker Studio for actionable insights. Conversion Tracking & Ad Platform IntegrationSet up and manage conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain). Monitor and troubleshoot discrepancies between platform data and analytics tools. Collaborate with media buyers to ensure accurate and reliable tracking for all campaigns.

Data Analysis & OptimizationCollect, analyze, and monitor performance data to identify trends, gaps, and opportunities. Provide actionable recommendations to improve campaign targeting and measurement accuracy. Continuously refine and optimize tracking setups for better performance attribution. Cross-Functional Collaboration & DevelopmentWork closely with developers to define tracking metrics for new and existing web properties. Identify inefficiencies in tracking workflows and propose process improvements. Stay updated on industry best practices and emerging trends in digital measurement, attribution, and analytics. AI Integration & Workflow EnhancementPropose and implement AI solutions that enhance data validation, error detection, and reporting workflows.

Share insights and recommendations on new AI tools that could benefit the Ad Tech department and media buying teams. Requirements: Attributes we’re looking for: Highly detail-oriented, with a strong sense of accountability. Excellent problem-solving and troubleshooting skills. Strong communication skills and proactive collaboration with cross-functional teams. Adaptable and resourceful in a fast-changing environment. Process-oriented, with the ability to document and standardize workflows. Eager to stay ahead of industry trends in analytics, attribution, and ad tech. Comfortable using AI to enhance productivity, reduce manual effort, and improve decision-making.

Curious and proactive in experimenting with AI-based solutions for analytics and tracking workflows. RequirementsProven expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio. Hands-on experience with conversion tracking across multiple advertising platforms (Facebook, Google, Nextdoor, Newsbreak, MediaGo, Taboola, Outbrain). Strong troubleshooting and debugging skills for analytics and tracking issues. Familiarity with media buying workflows and performance KPIs. Solid understanding of attribution models and data accuracy best practices. Ability to work both independently and collaboratively in a remote environment. Strong analytical skills and a data-driven mindset.

Inquisitive and proactive you don’t wait for direction; you look for the “why” and bring solutionsStrong organizational habits and ability to switch context between quick-turn tasks and longer-term projectsComfortable in a fast-paced, ever-changing environment. You’re resilient, flexible, and quick to adapt when priorities shift or projects evolveCreative and can think outside the box for tooling or process solutions to improve workflows. Demonstrated experience using AI tools (e. g. , ChatGPT, automation scripts, AI reporting assistants) to improve workflows or performance. Ability to evaluate and adopt new AI tools to enhance tracking, reporting, or collaboration processes.

Excellent writing and communication skills in EnglishWhat we offer: Flexible Remote Work. Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment. Work-Life balance: Full-time employment with a flexible schedule to accommodate your personal needsGenerous paid vacation policy to ensure you have time to rechargeEmphasis on maintaining a healthy work-life balanceComprehensive benefits: Attractive benefits package to support your health and well-beingPerformance-based bonus system to reward your contributionsProfessional growth: Collaborate with a highly skilled and professional teamOpportunities for continuous learning and career advancementUnique work culture.

Join a diverse, international team that values innovation, collaboration, and mutual respect.