Marketing Executive - £35,000 pa (Dependant on Experience)

Position titleMarketing Executive - £35,000 pa (Dependant on Experience)DescriptionAbout youDo you want to make a real difference to people’s lives as they embark upon their journey seeking the right care? Would you enjoy helping someone to make the right informed choice? Would you enjoy joining a new team to help establish a fresh marketing function within this dedicated county-wide care provider? Then this could be just the career step for you. Previous experience as a Marketing Assistant or Executive is essential, with good knowledge of both online and offline marketing.

No specific experience of the care sector is needed, although it would be an advantage, as training and ongoing support will be provided.

More importantly would you describe yourself as enthusiastic, creative and hard-working with great attention to detail? Are you good with people and an excellent communicator in both spoken and written English, and someone who likes to take responsibility for your own projects as well as work as part of a team? If so, and you like every day to be different, then have we got the package for you!There is flexibility to be based at various locations across the county of Dorset, and the post would suit someone already based in the County due to travel between our locations.

     Up to £35k dependent upon experience     Mileage paid at a generous 45p per mile (and you’ll need a full valid UK driving licence and access to a vehicle suitable for commuting to work)About Us“We are people focused. We are genuine. We have integrity. We will develop. We are a team. ”These values define our personality and culture. They are our statement about what we stand for and what we believe in, and they are the basis behind the decisions we make every single day. They are the Care Dorset Way.

Reach out us now to find out how you can be part of a great team - guiding care seekers and enquirers towards the best in care for the people that we support. ResponsibilitiesThe roleThe Marketing Executive role at Care Dorset is responsible for delivering the digital element of the marketing strategy using SEO, PPC, CRO and other techniques to generate sales enquiries by driving traffic to company pages and generating interest in our services, within agreed budgets. The role will also include some off-line responsibilities around marketing collateral, publication advertising and events support.

This hands-on role will utilise your technical skills to drive measurable commercial benefits to the business. Using your thorough understanding of Google analytics reporting you’ll be responsible for establishing a routine of performance management reporting against agreed targets and KPIs. You are responsible for monitoring, evaluating, and establishing a monthly cycle of continual improvement across our digital platforms at Care Dorset (www. caredorset. co. uk), utilising our websites’ Wordpress content management systems (CMS).

You will help coordinate and support company spend with paid search providers (PPC), using analytics to maximise spend to target costs (CPE & CPA), reporting results of both web stats and paid search stats via a weekly dashboard. You will communicate wider recommendations and deeper analysis to the senior team via a coordinated monthly ‘digital download’ meeting to help inform decision making. Job BenefitsCare Dorset also offers a fantastic range of benefits for you: Generous Annual leave entitlement - starting at 27 days, rising to 31 after 5 years (excl.

Bank holidays)Occupational Sick pay entitlement from day oneEnhanced Maternity PayRefer a Friend Scheme – up to £300 per person you refer (uncapped and paid on successful appointment)Access to our Employee Assistance ProgrammeA comprehensive induction as you startExcellent training & development opportunities supporting career progressionAccess to our Litmos online learning platform – the one stop shop for your continued learning & developmentCelebrated recognition through our Annual Awards EventPlease NoteAt this time, we are unable to consider applications from individuals who require visa sponsorship to work in the UK. We appreciate your interest in joining Care Dorset.

Applications are managed by a third party, acting on behalf and with the permission of Care Dorset. ContactIf you are interested in this role and would like more information then please contact a member of our Resourcing team at careers@caredorset. co. uk