Marketing Manager

Marketing Manager – Local Power Brands (LPBs)Are you motivated by brands that connect deeply with local consumers? Are you driven by shaping brand strategies that create meaningful impact across diverse markets? Join us to shape the next phase of our Local Power Brands journey and help elevate the role of marketing across the Carlsberg Group. In this role, you will help to shape the positioning of selected Local Power Brands as a global center of excellence, facilitating alignment across markets and bringing innovative marketing thinking into action.

You will be at the heart of our transformation towards more effective, more distinctive brands and more capable marketing organizationsWhat you’ll be doingSpecifically, your key responsibilities are: Manage the global Local Power Brands (LPB) agenda (100+ brands) and oversee the strategic development of : 10 brands per year, ensuring alignment with our marketing framework and local market needs. Coordinate and co-facilitate positioning strategy sessions, workshops, and capability-building forums across markets. Codify and share local best practices, success models, and repeatable innovation frameworks to inspire and uplift other markets development plans.

Partner with strategic planning and creative agencies to co-create and deliver impactful workshops and tools for markets. Cooperate and co-deliver impactful solutions together with local teams and global centers of excellence, e. g. Innovation, Media and Consumer Experience teams. Strengthen the global LPB community, enabling peer learning and knowledge sharing through structured networks and engagement platforms. Act as a sparring partner and advisor to local marketing teams on positioning, brand building, and capability development.

What we’re looking forWe are looking for a practical, motivated marketing professional with an accomplished record in brand strategy, positioning, and activation planning — ideally within local FMCG brands produced and marketed in culturally distinct environments. To thrive in this role, you should have: At least 3 years of experience in brand marketing within a local market, with a focus on locally produced brands. Demonstrated experience in developing brand positioning, communication platforms, and activation plans from strategy through execution. Demonstrated ability to collaborate cross-functionally, especially with insights, innovation, and creative agency partners.

Experience working with or conducting local cultural research or ethnographic studies, with sensitivity to heritage, regional identity, and consumer culture. Experience in facilitating or leading workshops, brand sprints, or internal marketing conferences. Proficient project management, organizational, and presentation skills — able to self-organize and prioritize broad tasks with minimal direction. A creative mindset: you are quick to ideate, fast to act, and always on the lookout for ways to bring brand opportunities to life. High proficiency in Microsoft Office, especially PowerPoint (for storytelling) and SharePoint (for knowledge sharing). Fluent in English, both written and spoken.

An experienced individual who thrives in a global, collaborative environment, and appreciates cultural nuance. A practical thinker who values common sense over bureaucracy, and completes tasks effectively. What you can expectIn Carlsberg, we are brewing for a better today and tomorrow and what we can offer you is an equal opportunity to grow across our company. All of this is taking place in culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is:

WELCOME YOU!If you join our team, some of the benefits you’ll enjoy are: Flexible, hybrid work modelAnnual bonus based on company and individual performanceUnlimited soft and coffee drinks in the officeMonthly beer and soft drink allowanceWell-equipped and comfortable office in the heart of Carlsberg City District in Valby, CopenhagenOpportunities to have fun together during regular FridayAbout Group Marketing, Central OfficeJoin our Group Marketing team — a global centre of excellence at the heart of Carlsberg’s marketing transformation. We bring together knowledge in brand management, media, insights, innovation, and consumer experience.

Our team blends the strategic leadership of global brand teams with the skilled proficiency of specialists across key marketing disciplines. We operate at the intersection of creativity, business impact, and marketing innovation — constantly exploring new frontiers to enhance how we build brands, create consumer connections, and increase growth. We are united by a clear ambition: to make a step-change in global marketing capabilities across the Carlsberg Group and to become recognised as a centre of marketing excellence across our industry.

We are driven by curiosity, creativity, and the desire to make a meaningful impact through bold ideas and smart execution. . Interested?Apply through the link. Please notice that this is the only way we accept applications. The deadline for applying is the 4th of August. We read applications continuously, and vacancies may be filled sooner than the deadline, so we encourage you to apply as early as possible. We look forward to receiving your application. Carlsberg Group:

Brewing for a better today and tomorrowFor us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth.

Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.