At Carlsberg, we thirst for Great People, Great Brands & Great Moments. We never settle where we are, but always thirst for the better. This passion will continue to burn & forever keep us thirsty. Now, we are inviting dynamic, passionate & professional talents to join the Carlsberg Hong Kong in this ambitious journey. We are seeking a Senior Brand Manager to lead the strategic and tactical development and implementation of brand plans for our iconic portfolio. This role is based in Hong Kong, reporting to the Marketing Director, HK & TW. What you'll be doing: Strategic Brand Planning:
Develop a 3-year strategic brand plan and deliver annual brand plans that drive brand equity and channel growth. Campaign Development: Lead breakthrough consumer programs across ATL, BTL, and sub-trade channels, including influencer marketing, music, and sports initiatives. P&L Ownership: Manage full P&L responsibilities for assigned brands. Cross-Functional Leadership: Lead a multi-functional team including global/regional brand custodians, agencies, channel marketing, sales, and insights. Principal Management: Work with Agency Brand Principal delegates to track brand performance and ensure alignment with annual plans. Market & Competitor Analysis: Identify business opportunities through in-depth market and competitor trend analysis. Research & Insights:
Collaborate with the Insight Manager to design and analyze research programs that inform marketing strategies. Strategic Reviews: Contribute to the Strategic Brand Review by identifying category opportunities, consumer targets, and innovation strategies. What we're looking for: Education: Bachelor’s degree in Marketing or a related Business discipline. Experience: Minimum 7 years of relevant experience in brand marketing, preferably in FMCG or alcohol sectors within multinational companies. Candidates with less experience may also be considered for the Brand Manager role. Skills & Attributes:
Strong analytical and strategic thinkingExcellent communication, presentation, and influencing skillsProven leadership and cross-functional collaborationResults-driven, customer-focused, and commercially mindedCreative, innovative, and adaptable to changeFluent in Cantonese and English; proficiency in Putonghua is a plusWould you like to know more about careers at Carlsberg? Follow us on Social Media for more information. The personal data collected will be treated with the strictest confidence and used solely for recruitment purposes. Applicants who are not contacted within two months may consider their applications unsuccessful.
Carlsberg will retain the applications for a maximum of six months and may refer suitable applicants to other vacancies within the company.
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