Digital Marketing Manager

About Carriageworks  Carriageworks is a thriving cultural centre located on Gadigal land in Redfern, Sydney. Built within the spectacular Eveleigh Railway Workshops, it hosts vibrant arts events and a thriving creative industries program. As well as popular events such as the weekly Farmers Market, Sydney Writers’ Festival, Australian Fashion Week, and Sydney Contemporary Art Fair, Carriageworks presents its own compelling programme of music, theatre, dance, and visual arts. With recent renewal at both executive and board levels, Carriageworks is poised for a transformative phase in its history, promising significant growth and impact in the years ahead.

CARRIAGEWORKS VALUES    Respect Each Other: Everyone is welcome. Everyone’s voice is important. We learn from each other by listening with empathy and care.      Share The Journey: Support others to be their best. We act with integrity and trust. We are collectively responsible.      Be Adventurous: Embrace creativity. We search for courageous ideas and new opportunities.       Take A Long View: Respect country, prioritise sustainability and nurture new ways of thinking out of old. We lay foundations for generations to come.

    OPPORTUNITYCarriageworks is looking for a Digital Marketing Manager to lead the digital charge for one of Australia’s most dynamic contemporary multi-arts organisations. In this hands-on role, you’ll drive digital strategy across platforms to grow audiences, deepen engagement and increase ticket sales. You’ll be a digital storyteller and strategist with a strong grasp of analytics and a passion for the arts. Working closely with a collaborative marketing team and external partners, you'll lead digital planning, publishing, content, performance and innovation across:

Organic Social Media & Community EngagementPaid Campaigns (Digital Advertising & SEM/SEO)Copy and Content CreationEmail and SMS Communications (CRM/Direct Marketing)Website and SEO ManagementCRM Data Insights and Integration (Analytics & Reporting)Key ResponsibilitiesDuties include:

Developing and executing targeted social and content strategies across digital platformsManaging and optimising paid campaigns with internal and agency supportWriting compelling content for web, email, and social in Carriageworks’ brand voiceOverseeing email marketing and SMS communications, including monthly enewsMaintaining and improving the Carriageworks website, applying SEO best practicesAnalysing performance data and producing monthly digital reports and post campaign reports with key insightsPREFERRED CRITERIA 5+ years’ experience in digital marketing, experience in the arts or events is a bonusStrong writing skills and the ability to create engaging digital content with a consistent tone of voice that drives audience connection and ticket salesA proven track record in developing and executing innovative paid and organic social media campaignsExperience managing a digital content calendar across multiple platformsHands-on knowledge of CMS (e.

g. WordPress), email marketing tools (e. g. WordFly, Mailchimp), and analytics platformsConfidence in analysing data and reporting on performance across web, email, and social media with the ability to turn insights into actionExcellent organisational and project management skills, with the ability to juggle multiple prioritiesA flexible, can-do attitude including the willingness to work occasional evenings and weekends as requiredDESIRABLE CRITERIAKnowledge of Adobe Creative Suite, WordFly and TessituraFamiliarity with the arts industryFamiliarity with project management systems like SmartSheet and Brandwatch BENEFITSAccess to complimentary tickets for Carriageworks shows. Paid parental leave. Strong diversity and inclusion priority.

Employee social functions to connect with your colleagues. Professional development and training to grow your skills and career. Free and confidential Employee Assistance Program to support your wellbeing. Breakfast supplies to get your morning off to the right startAPPLYPlease submit the following documents to jobs@carriageworks. com. au,ResumeExamples of EDM, website, and social media content you have created, Cover Letter outlining your experience against the role responsibility areas. Applications will be treated in the strictest confidence. Application closing date:

Tuesday 5th August 2025DIVERSITYAt Carriageworks, we are committed to creating an inclusive and diverse workplace that mirrors the creativity and dynamism of the arts we champion. We welcome and encourage applications from people with disability, the LGBTIQ+ communities, from Aboriginal and/or Torres Strait Islander people, and people from culturally and linguistically diverse backgrounds.