PR Specialist – Holiday Gifting & Outdoor Media

Client: Mystery Tackle BoxType: Freelance (Project-Based or Retainer)Location: RemoteStart Date: ASAPDuration: Now through Q4 (with potential for extension)About Mystery Tackle BoxMystery Tackle Box is the ultimate subscription box for fishing lovers — delivering a monthly surprise of premium lures, tackle, and gear. As a leader in the fishing subscription space, we’re the perfect gift for anglers of all skill levels — and now we want the world to know it. The RoleWe’re looking for a scrappy, resourceful PR pro to help secure placements in top-tier gift guides and outdoor product roundups for the 2025 holiday season.

This role is not about press releases. It’s about personalized pitching, targeted outreach, and getting Mystery Tackle Box featured in: Holiday gift guidesOutdoor and adventure product roundupsMen's lifestyle articlesGifting listicles (BFCM, Cyber Monday, etc. )ResponsibilitiesResearch and build media lists focused on holiday and outdoor contentPitch editors, writers, and freelancers across lifestyle, outdoors, gifting, and subscription verticalsWrite compelling outreach emails tailored to each contactTrack outreach activity and follow-upsMonitor and report confirmed/incoming placementsSpot and act on emerging PR opportunitiesYou’re a fit if you:

Have 1–5+ years of experience in PR, media outreach, or influencer commsKnow how to navigate tools like Muck Rack, Apollo, Hunter. io, or manual LinkedIn sleuthingHave previous success landing placements in holiday gift guides or outdoor publicationsCan write a punchy pitch email in your sleepUnderstand the seasonal PR calendar (and know BFCM isn’t a new crypto coin)Love fishing, outdoors, or subscription-based products? Huge bonusCompensationHourly or project-based, depending on experience and scope. Include your rate when applying. To ApplyComplete this quick screener (5 minutes max): https: //shopkarls. typeform. com/to/OArbmp31Powered by JazzHRVXkmNrxoaQ