Category & Brand Manager (Randers SV, DK, 8940)

24/11/2025Danish Crown FoodsDNK-Randers, Danish Crown VejCategory & Brand ManagerAre you our new team member, with a desire to be part of a global team in one of Denmark's largest FMCG companies, where you will have an exciting opportunity to work with one of our biggest categories.At Danish Crown, we believe that results are created by talented and dedicated people and we have an exciting opening where you will be responsible for securing strong growth and profitability within our Canned meat category across key Asian markets.Based at our head office in Randers you will be part of Global Categories, Marketing and Innovation in Danish Crown Foods, which drives the global strategy and execution across a number of categories. More specifically, you will be part of our category team consisting of seven dedicated colleagues, working across category, brand and product management in 3 global categories.Key ResponsibilitiesAs our new Category & Brand Manager, you will be responsible for delivering a strong and profitable Canned Meat category performance within your market portfolio. You will develop and align strong annual business plans in cooperation with sales, production and product management. You will also drive the development of brand assets and execution locally in your markets. Your main tasks will include:Category strategy and developmentIdentify key category drivers across own markets though category, consumer and customer insightsDefine role of brand(s) and PL to deliver against category driversIdentify business development opportunities across existing markets and build plans to deliver against those together w salesInnovation and assortmentEnsure a competitive line up based on global assortment with local add onsDevelop size and format strategyInput to global innovation pipeline and initiates LX projects for own markets based on category drivers, consumer insights and customer understandingFirst point of contact for new brand, new channel assortment, strategic PLBrand ActivationBuild annual activity plans and ensures buy in and follow up with key distributorsDevelop brand activation assets and ensures local adaption and executionLead selected Global brand activities and asset developments OtherSupport sales with category presentations and persuasive plans for growing the category in size and/or profitSupport supply chain in planning process including input to S&OP process and support for capacity expansion projectsWe Are Looking For Someone WithA master degree within marketing, business or equivalent2-3 years of business experience, preferably in food related FMCG category or brand managementExperience and proven record working in a complex organizationAppetite for more?If you believe this position is for you, please do not hesitate to contact Director, International Category Lead - Global Categories, Marketing and Innovation, Mikael Horsbøll at (+45) 20 58 09 47 to learn more about the position.We review candidates continuously, so let us know why you are the right candidate for the job and send it together with your CV as soon as possible. Application deadline is December 5th, 2025 at the latest.We look forward to hearing from you!