Vice President, Strategic Relationships

Centura Wealth Advisory (CWA) is seeking a dynamic Vice President, Strategic Relationships to lead and integrate our Business Development and Marketing functions. This senior leadership role will be responsible for driving organic growth through strategic partnerships, cultivating Centura’s professional network, enhancing market visibility, and overseeing client acquisition initiatives. As a member of the leadership team, the VP will oversee a team of business development and marketing professionals while maintaining direct involvement with key relationships and strategic initiatives.

The ideal candidate is a proven leader with a track record of growing revenue in the UHNW space through Centers of Influence (COIs), thought leadership, and targeted campaigns. Roles And ResponsibilitiesSuccess in this role is defined by the ability to drive firmwide growth through effective leadership, disciplined process management, and accountability to results. The ideal candidate will foster a culture of performance and collaboration, while maintaining a direct focus ongenerating a steady pipeline of qualified UHNW prospects.

They will be instrumental in building a repeatable, process-driven approach to lead generation, client conversion, and onboarding, ensuring that every stage of the lead-to-client journey is optimized for efficiency and client experience.

Key ResponsibilitiesLeadership & StrategyDefine and execute CWA’s strategic growth plan through business development, partnerships, and marketingLead, mentor, and manage business development and marketing teams, fostering a high-performance, collaborative cultureSet annual growth targets and oversee execution of initiatives to achieve firmwide businessdevelopment goalsIntegrate business development and marketing efforts to ensure brand consistency, market positioning,and pipeline growthLead-to-Client Journey Optimization & AccountabilityDesign, implement, and continually refine the firm’s lead-to-client journey to ensure a seamless experience from initial contact through onboarding. Establish clear processes for lead capture, qualification, engagement, and conversion, leveraging CRM tools and marketing automation.

Monitor and enforce adherence to business development workflows, pipeline stages, and client handoff protocols. Hold team members accountable to established processes, KPIs, and activity expectations to maximize conversion rates and client experience. Partner with internal stakeholders to ensure alignment between business development, marketing, and advisory teams.

Marketing & Thought LeadershipOversee development and execution of integrated marketing plans, campaigns, and thought leadership initiativesDirect marketing efforts to position Centura as a leading advisor in the UHNW wealth management spaceManage marketing calendar, COI events, and educational forums to enhance brand presence and referral engagementSales & Pipeline ManagementDevelop pipeline strategy and manage business development activity through Salesforce CRMMonitor metrics, conversion rates, and reporting to ensure consistent progress toward growth goalsSupport client onboarding in partnership with advisory teams to ensure seamless relationshipintegrationExperienceRequired Qualifications:

10+ years of business development leadership, preferably in UHNW wealth management or related professional servicesDemonstrated success managing business development and marketing teams with a proven ability to drive revenue growthPrior experience designing and optimizing lead-to-client workflows and ensuring team accountability to processesStrong operational discipline with a track record of pipeline management and process executionTrack record of sourcing and converting UHNW client opportunities through professional partnershipsDeep knowledge of advanced wealth planning strategies and HNW/UHNW client needsPrior experience leading integrated marketing and business development functionsEducationBachelor's degree required (Finance, Business, or related field); advanced certifications such as CFP®,CPA, CFA, or JD preferredSkillsHigh EQ with excellent interpersonal, presentation, and communication skillsProficiency with Salesforce and Microsoft Office; CRM adoption leadership experience requiredWhat We Provide YouCompetitive compensation includes:

SalaryBonusOpportunity to contribute to a dynamic, fast-paced business and rapidly growing UHNW teamOpen and supportive team-based environmentPaid Time OffFull medical, dental, vision benefitsCentura Wealth Advisory, headquartered in San Diego with a national presence, is an SEC Registered Investment Advisory firm delivering innovative Investment and Wealth Management services to affluent families, business owners, and Corporate Executives. Our skilled professionals have been crafting sophisticated financial solutions as a team since 2005, yielding total Investment efficiency and purpose to those looking to liberate their wealth.

We achieve this by focusing on our clients' needs, upholding the highest ethical standards, fostering a tradition of quality, and investing in the individuals who, together, form our team. In doing so we cultivate a culture of excellence visible throughout all facets of the company, our practices, and most of all, the work we do for our clients. At Centura Wealth Advisory, we are committed to creating a diverse and inclusive environment where all employees feel valued and respected. We are proud to be an Equal Opportunity Employer and we welcome applicants from all backgrounds.

We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.