Head of Digital

Our client is seeking a highly experienced and results-driven Senior Marketing Manager to lead their international marketing initiatives. The successful candidate will have a proven track record of delivering impactful marketing strategies, managing multi-channel campaigns, and driving brand awareness and lead generation in a global context. Key ResponsibilitiesDevelop and execute comprehensive marketing strategies to enhance brand awareness and generate leads across international markets. Plan, prioritise, and implement marketing initiatives aligned with business objectives and tailored to regional requirements. Create high-quality content in multiple formats, including blogs, social media, email campaigns, and other communication channels.

Analyse and report on marketing campaign performance, providing insights and recommendations for optimisation. Collaborate with internal teams and external partners to ensure cohesive and effective marketing efforts. Manage budgets efficiently to maximise ROI on marketing activities. Stay updated on market trends and competitor activities, applying insights to refine marketing strategies. Lead and mentor the marketing team, fostering professional growth and a collaborative environment. Act as a brand ambassador, ensuring consistency in messaging and visual identity across all platforms and regions. EssentialSkills and qualifications: Solid experience in international marketing management with a demonstrable track record of success.

A recognised marketing qualification, such as a Bachelor’s degree in Marketing or a CIM qualification. Proven ability to execute marketing initiatives through effective planning, prioritisation, and strategic implementation. Experience developing and executing brand awareness and lead generation campaigns across regions with differing requirements. Strong content creation skills across multiple formats and communication channels. High-level proficiency in both written and spoken English. DesirableFamiliarity with digital marketing tools and platforms, such as Google Analytics, CRM systems, and email marketing software. Experience working in a fast-paced, diverse environment with changing priorities. Related CareersCyber Security Project OfficerBusiness AnalystMarketing Manager