Channel Lead - General Trade

MAIN PURPOSE OF ROLEUnder general direction, responsible for developing and implementing a comprehensive sales plan that includes new and existing sales strategies for key accounts.Main Responsibilities Plays a lead role in driving a cross-regional sales team and internal employees to penetrate key accounts and aggressively expand relationships. Gathers detailed information about accounts, identifies decision-makers, understands strategic business challenges and priorities, and leads team in analyzing information and prioritizing opportunities critical to accounts. Ensures professional sales coordination and account planning and resolves possible account ownership issues. Responsible for proposals, account or market plans, and forecast/report sales activity. May lead sales teams consisting of both direct and indirect reports