Channel Representative - General Trade Empangeni

Closing Date 2025/11/25Reference Number RCL251111-4Company RCL FoodsJob Title Channel Representative - General Trade EmpangeniFunctions CustomerJob Type Classification PermanentLocation - Town / City DurbanLocation - Province KwaZulu-NatalLocation - Country South AfricaJob DescriptionRCL Foods is recruiting for a driven, highly energized and customer focused Channel Representative - GT within the baking business unit.The suitable candidate will be required to address regular operational needs of customers and to monitor as well as to ensure improved route optimisation and driver efficiency.This role will be based in Empangeni and reporting to the Sales Executive.This role is a Permanent role.Minimum RequirementsEducation and Qualification:MatricValid Driver’s License (Code 10) with PDP and Own CarExperience And Training3 to 5 years’ experience in a sales function.Driver salesman experience beneficialDuties & Responsibilities Ensure efficient and cost-effective product distribution Ensure driver teams deliver according to mapped and optimised routes Ensure all new and old customers are plotted on the GPS system Ensure orders are geared towards improving truck utilisation and loaves/km Ensure balancing of orders placed, delivered and returned Monitor driver orders for informal trade customers daily Monitor and track returns daily Craft and action plans to drastically improve returns Submit sales figures from drivers daily Ensure driver teams’ sales are in line with sales targets Source and distribute of key trade intelligence Provide actionable plans for improvements and combating competitor activities Ensure the capturing and allocation of all customer details Ensure all customer details and classifications are loaded correctly on new accounts and are correctly listed on existing accounts Ensure driver competency and delivery time management Support, train, discipline and lead the driver & van assistant teams to deliver sales excellence Employ efficient route riding system to see all customers within each month Evaluate on-the-job performance, and provide training on shortfalls identified Monitor Trade Prices Submit weekly price surveys for informal trade customers Monitor RSP’s and execute pricing strategy, policy and mandate Build long standing relationship with customers Increase sales volume and market share in General Trade stores Develop a strategy with Informal Sales Representative to gain new business Handle customer complaints and queries Ensure merchandising to the company’s standards Supports the Informal Sales Representative in providing adequate route optimisation and rationalisation solutions Ensure the customer needs are met within a viable business framework Provide a link between customers and drivers for a seamless transition of products Provide key trade intel and address regular customer service requirements