Channels Strategist

Job DescriptionVeikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.Channels StrategistThe future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation - and we’re looking for passionate professionals to join us on this exciting journey.We’re strengthening our Betting and iCasino teams with true iGaming experts: people with international experience, a hunger for success, and a persistent drive to win. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.We’re looking for a Channels Strategist to join our Digital Channels Product team and help shape and grow our native app experience and the overall performance of our channels. You’ll guide channel strategy for our apps by planning launches and app-exclusive features, and ensure smooth coordination across teams and touchpoints. The role also oversees our app store presence on Apple and Google, and involves close collaboration with Product, Marketing, UX, Tech, and Data teams.Key ResponsibilitiesShape and guide the strategy and performance of our apps (and web presence). Plan app launches, updates, and app-exclusive features in collaboration with product, design, and technology teams. Manage our app store presence on Apple and Google, overseeing updates, performance, and compliance in close collaboration with business and commercial stakeholders. Coordinate and align cross-functional teams around shared channel objectives. Collaborate with technology teams to ensure solutions and frameworks support the digital channels strategy, business goals, and requirements. Define, monitor, and analyse key metrics to drive continuous improvement in app engagement and app store performance. Contribute to long-term planning for the evolution of our digital channels, supporting scalable, responsible, and innovative player experiences. Qualifications And Experience4+ years of experience driving digital products or channel strategies with a strong focus on mobile apps and multi-platform ecosystems. Deep expertise in app-first engagement models, with proven experience managing and growing iOS and Android apps – including app store governance and performance metrics. Ability to turn business goals into channel growth roadmaps across apps and web. Skilled in strategic planning, stakeholder collaboration, and cross-functional delivery in fast-paced digital settings. Experience in the iGaming industry is a strong advantage. Bachelor’s or Master’s degree in Business, Digital Strategy, Marketing, or related field. We offer youA workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive. Inspiring and supportive teammates you can rely on. The best ideas and world-class entertainment are built together – and Veikkaus thrives because of its people. Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it. Excellent employee benefits. You can read more about us and our benefits from here. It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.Our headquarters are located in Helsinki, Finland but the position can be located in any Veikkaus location. We work flexibly in a hybrid model. The position is permanent and full-time.Interested? Awesome! Please send your application with CV and salary request no later than  07.11.2025. We are excited to hear from you!If you have any questions about the position, feel free to reach out to Fatemeh Daneshzadeh, VP of Digital Channels at firstname.lastname@veikkaus.fi.A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate. About UsVeikkaus is the gaming company for everyone. We’re dedicated to developing responsible and entertaining gambling experiences. At Veikkaus, you’ll find meaningful roles, opportunities to grow, and a workplace where care, collaboration, and courage shape everyday life. We believe everyone should be able to develop, succeed, and be themselves – while building shared success together.For a better game – and a better working life.