Chief Marketing Officer & Co-Founder at Cresce

Revolutionizing financial savings through AI - lead the charge and shape our futureThe TL;DRWe're building an AI-powered Consumption Manager that automatically optimizes European families' utility bills. We are starting in Italy where consumers and SMBs are negatively impacted the most in Europe. We need a bold, visionary marketing leader who can transform "utility bill optimization" into a movement that challenges the status quo and attracts both users and investors. This is a co-founder role with significant equity and influence on our trajectory. We're committed to building a diverse founding team that reflects the families we serve.You'll Be Great Here If...You're passionate about democratizing financial benefits for all householdsYou can crack a joke in Italian, and are fluent in other European languagesYou thrive in a fast paced environment, where there is a constant change in priorities, as we grow and figure out the best messaging for usersYou excel at navigating regulated markets and challenging entrenched industry playersYou can articulate complex AI and fintech concepts in ways that resonate with diverse audiencesYou're excited about being the public face of a disruptive company that's changing the conversation, and that puts the user in frontYou have a talent for building, welcoming brands that connect with families of all backgroundsYou see opportunities where others see "boring" industriesYou're a strategic storyteller who can build bridges between consumers, partners, and investorsWhat You'll Shape And CreateChampion Our Mission: Lead our public voice across media, events, and consumer touchpointsBuild an Inclusive Brand: Craft our identity as everyone's financial ally against complex systemsCreate Compelling Narratives: Develop stories that showcase our value to users and investors alikeDesign for Growth: Create acquisition strategies that scale without burning out the teamLearn Regulatory Landscapes: Grow into understanding the utility regulatory environment with support from the teamForge Meaningful Partnerships: Build relationships with potential partners through your approach that is open and consumer friendly.Lead Market Expansion: Develop thoughtful blueprints for scaling beyond Italy to EuropeExperience That Will Help You SucceedBackground in founding or early marketing leadership in consumer tech or fintechTrack record of building brands that connect authentically with diverse consumer groups, that consumer and SMEs can relate toDemonstrated ability to represent organizations effectively in high-visibility situationsStrong storytelling capabilities that translate across different audiences and channelsData-informed approach to growth with measurable results in user acquisitionExceptional organizational skills with proven ability to manage complex projects, prioritize effectively, and create structured processes while maintaining attention to detailFluency in Italian and English; other European languages welcomedYou've done it before, either building a brand from scratch, or starting your own businessWhy This Is Actually CoolTrue co-founder status (20%+ equity) with equal voice in company direction and culture, and a seat on the boardCompetitive initial compensation structure through Partita IVA of €60k+ with clear growth path as soon as we reach the next round of fundingOpportunity to create a more financially equitable future for millions of European familiesFlexible work arrangements that respect your need for work-life integrationFamily-friendly policies from day one (we practice what we preach about financial wellbeing)Founders committed to maintaining gender balance at all levels of the companyWhy this sounds like your life's workWe're pioneering a business model that aligns perfectly with consumer interests - we only make money when they save money. This creates a virtuous cycle where growth and profitability scale together. Our AI-first approach allows us to operate efficiently while delivering superior results for diverse user bases.Unlike traditional comparison sites that monetize through lead generation, we're building a platform with recurring revenue and network effects. Each new user and utility provider strengthens our system. Our data advantage compounds over time, creating defensible IP that positions us to disrupt a traditional and locked in market.Sounds Like You?If you're excited about pioneering the future of financial automation and creating a household name in fintech, we want to meet you. Send a video introduction, CV, and your portfolio to lapo@cresce.io. In your message, share your vision for how Cresce can become both a successful business and a force for positive change.