Chief Marketing Officer

ABOUT SUAMISIHAT HOLDINGSuamiSihat Holding operates an integrated men’s health ecosystem consisting of:1. SS EcommerceMen’s supplements, performance products, and wellness formulations.2. SS Clinic & Wellness (Unified Under One Roof)Integrated medical services, screening, functional medicine, longevity support, physiotherapy, diagnostics, and men’s performance care.3. SS TechnologyIncludes a spin-off platform that creates a safe, private space for men to learn professional, uncensored sex education, discuss anonymously, and access real, safe solutions.4. SS GroupCorporate training, organisational men’s health programs, and future franchising activities.THE MISSIONWe are hiring a CMO capable of building and running the full performance marketing, sales, branding & creative engine across all business units.Your core mandate:Scale SuamiSihat from RM10M to RM30M annual revenue through data-driven growth systems, omnichannel execution, and high-performance team leadership.This role requires a proven operator with real “been there, done that” experience scaling companies from RM10M → RM20M+.ROLE OVERVIEWThe CMO will oversee and build:- Full performance marketing ecosystem- Multi livestream operations (TikTok, Shopee, FB, YouTube, IG)- Paid acquisition & conversion funnels- Sales-driven creative & branding- Unified CRM, retention, referrals, cross-selling & automation systems- Omnichannel social media, PR, media visibility, SEO, views & audience growth- Product go-to-market (GTM)- Team standards, SOPs, hiring, firing & performance cultureThis is a true builder-executive role.KEY RESPONSIBILITIES1. Growth & Performance Marketing (Primary KPI)- Own acquisition across Meta, TikTok, Google, YouTube, Shopee Ads & other platforms.- Build scalable, ROI-focused funnels for Ecommerce, Clinic & Wellness, Tech & Group.- Improve CPA, ROAS, LTV, retention & conversion rates.- Lead multilivestream operations as daily revenue drivers.- Build dashboards, attribution systems & structured experimentation cycles.2. Strategic Leadership Across All Units- Develop unified growth strategy for Ecommerce, Clinic & Wellness, Technology & Group.- Align performance, content, CRM, sales & product teams.- Build marketing systems, not one-off campaigns.- Translate CEO vision into clear KPIs, workflows & execution frameworks.3. Brand, Creative & Communication- Oversee all creative outputs: ads, content, scripts, storytelling & brand identity.- Build clear, relatable narratives for men’s health, intimacy, performance & wellness.- Expand brand footprint through omnichannel social media, PR, SEO & media visibility.4. Product & Go-To-Market (GTM)- Lead GTM for supplements, clinic packages, wellness programs, tech features & corporate offerings.- Own positioning, messaging, segmentation & pricing frameworks.- Execute launch playbooks for fast uptake & customer adoption.5. CRM, Retention & Customer Pathways- Build unified CRM, retention, referrals, affiliates, loyalty, cross-selling & automation systems.- Integrate customer pathways across Ecommerce → Clinic → Wellness → Tech Platform → Corporate.- Increase subscription retention, repurchase frequency & lifetime value.6. Leadership, SOPs & Performance Culture- You will build and lead a high-performance marketing, sales & creative organization, including:a) Hiring & Team Structure- Recruit senior marketers, performance specialists, creatives & CRM talent.- Create clear job scopes, KPIs & progression pathways.b) SOPs & Operating Standards- Build SOPs for ads, content, CRM, reporting, brand tone, creative processes & growth workflows.- Define quality expectations and enforce them consistently.c) Monitoring & Accountability- Conduct weekly reviews, KPI monitoring & performance evaluations.- Identify bottlenecks quickly and execute corrective actions.d) Firing & Rebuilding (When Needed)- Make decisive calls when standards are not met.- Replace underperformance with high-calibre talent.e) Culture- Build a culture of clarity, speed, ownership & disciplined execution.WHAT WE’RE LOOKING FORTraits- Growth-obsessed & execution-first- Analytical, structured & creative in balance- Clear communicator & strong leadership presence- Operates well in multi-brand, fast-moving environments- Deep understanding of Malaysian consumer behaviorExperience- Minimum 8+ years in senior marketing, sales & creative leadership- Previously held roles such as CMO, Head of Marketing, Marketing GM or equivalent- Must have real, proven experience scaling companies from RM10M → RM20M and above- Strong track record in performance marketing & revenue-driven teams- Experience building SOPs, systems & high-performance organizations