该职位来源于猎聘 岗位职责: 1、负责制定并执行品牌未来5年的营销战略规划; 2、分析市场趋势,提升品牌知名度和影响力; 3、品牌营销活动方向的把控,精准提高品牌在目标市场的认知度; 岗位要求: 1、8年以上品牌营销相关工作经验,有成功的1-2的品牌营销案例; 2、具备品牌营销的整体规划能力,特别是擅长品牌定位及品牌传播; 3、具有较强的市场洞察力和创新思维,能够前瞻性地制定品牌发展方向; 4、熟悉品牌营销的各种工具和渠道,能够利用多种媒介进行有效的品牌传播;
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