Client Behaviour & Insights Officer

Client Behaviour & Insights OfficerIf you're a data enthusiast who thrives on uncovering hidden patterns, we want to meet you.  This role is all about uncovering what truly drives our clients, turning data into decisions that shape loyalty, retention, and engagement. You’ll be responsible for analysing behavioural patterns, identifying client personas, tracking loyalty trends, and providing insight-driven recommendations that strengthen our client community.You’ll help us understand who our clients are, what resonates with them, and how we can continuously improve their experience.WHAT YOU’LL DOData Analysis & InsightsMap out client data to illustrate engagement behaviour, demographics, and transaction history. Collect, clean, and analyse client engagement, loyalty, and rewards program data.Analyse databases, campaign performance, social media metrics, Google Analytics, email campaigns, and other data sources to identify client behaviours, usage patterns, ad viewer profiles, trends, and key drivers of client engagement. Develop and maintain dashboards and reports that track campaign effectiveness and loyalty metrics.Develop user segments based on data to inform targeting for marketing, sales, and promotional activities.Create detailed reports and dashboards on campaign performance to provide actionable insights to the marketing team.Monitor performance of rewards programs, referral initiatives, and engagement campaigns.Evaluate program ROI and help optimise campaigns using data-backed insights.Track redemption rates, engagement trends, and retention metrics to identify what’s working and where to improve.Assist in testing and validating new loyalty mechanics through A/B analysis and feedback loops.Rewards Program Execution & AdministrationManage and execute the end-to-end process for weekly new rewards launches in collaboration with the marketing team. Contribute occasional creative input to test new data-driven engagement ideas.Coordinate reward approvals, data setup, and ensure all campaign materials, assets, and tracking links are accurate and aligned.Oversee the scheduling and timely execution of each new reward to ensure smooth rollouts.Maintain an accurate log of all active and historical rewards, including performance metrics and redemption data.Provide feedback and recommendations based on participation trends, client engagement, and redemption behaviour.Support internal communication and reporting on weekly reward performance and outcomes.Apply similar processes to referral initiatives, from planning and launch to performance measurement.Campaign Tracking & ReportingSupport the setup and accurate tracking of all loyalty and engagement campaigns (links, data sources, tracking tags, etc.). Ensure campaign data integrity and accuracy across platforms.Compile post-campaign analysis reports with insights on performance, audience response, and opportunities for improvement.Identify and recommend activities to improve client loyalty and engagement, supported by data analysis.Collaborate with the marketing team to translate findings into next-step actions.WHAT YOU BRINGBachelor’s degree (or similar) in data analytics, business, marketing, statistics, or a related field.1 - 2 years’ experience in data analysis, CRM analytics, or customer insights roles.Strong analytical and problem-solving skills with the ability to translate data into strategy and practical recommendations.Proficiency in CRM platforms, data visualisation tools and Excel/Sheets.Understanding of client segmentation, loyalty analytics, and customer lifecycle management.Experience managing and interpreting campaign or engagement performance metrics.Strong project management, communication and organisational skills to handle weekly deadlines and cross-team coordination.Detail-oriented, curious, and driven by continuous improvement.Knowledge of South African market trends is advantageous.