Commercial Director - Southeast Asia

MISSIONReporting to the Managing Director and serving as a member of the local Executive Committee, the Commercial Director is responsible for translating the global commercial strategy to the specific market opportunities of the SEA region.This role leads the commercial team to drive sales performance through effective strategies and a performance-driven culture. It ensures the integration of all commercial needs across departments through close cross-functional collaboration.The Commercial Director champions the core values of the Maison while attracting, developing, and inspiring top talent.Key ResponsibilitiesNetwork Development & Strategy Build a 3-year network development strategy for SEA, aligned with the Maison’s global direction and market potential Identify and evaluate commercial development opportunities to expand the brand’s footprint Establish strong relationships with mall management teams. Support lease negotiations with landlords to improve profitabilitySales Performance Management Develop the 3-year commercial sales plan Set ambitious yet realistic sales targets across the network and monitor performance Ensure robust follow-up and reporting of retail network results Validate each boutique’s Commercial Action Plan, ensuring feasibility and timely follow-up Define and lead High Jewellery action plans, including participation in local and international eventsRetail Partner Account Management Define and implement business plans to drive partner sell-out Ensure alignment between Retail Partner performance and Maison’s strategic objectives through regular reviews and KPIs monitoring Support Retail Partners with operational excellence: optimize assortments, streamline stock management, and improve in-store client experience Drive retailization efforts through coaching, sharing of best practicesRetail Operations Excellence Guarantee the highest standards of boutique operations (client experience, client service, boutique maintenance) Ensure full implementation of Maison policies and procedures, adapted to local regulations where needed Support the deployment of dedicated tools to optimize Retail operations and improve productivityClient Development & Clienteling In coordination with the Client team, lead the development and implementation of relevant boutique clienteling initiatives and CRM programs Represent and act as an ambassador of the Maison and the market during events and with clientsTeam Management & Talent Development Inspire and motivate Boutique Managers to build cohesive and high-performing sales teams Manage Boutique Managers by tracking performance for overall team and individual staff Lead recruitment, performance reviews, feedback processes, succession planning, and coaching initiatives Collaborate closely with the local Trainer to build and execute Individual Training Plans for boutique managementSCOPEGeographical Area: Southeast Asia (Singapore, Malaysia, Thailand, and Export Markets)Team Management: Direct management of 6 team members (office and retail)CANDIDATE PROFILESkills Retail / Retail Partner Strategy & Operations Business Development Sales Performance Management Client Development & CRM Talent Management Cross-functional Project LeadershipExperience 10-15 years in commercial leadership roles, ideally within luxury retail Proven experience in international companies and multicultural environments Solid retail operational background is essentialATTITUDE Entrepreneurial spirit Client-centric mindset Results-focusedSTRENGTHS Inspirational leadership with the ability to align and galvanize teams around a shared vision Strong communication and interpersonal skills High empathy and people-oriented leadership Resilience and adaptability under pressure