Communications Assistant Manager

Communications Assistant ManagerJob Purpose:The Communications Assistant Manager will support the planning and execution of integrated communication strategies to enhance brand visibility and desirability in Burberry Korea. This role involves close collaboration with HQ, media partners, influencers, and internal cross-functional teams to deliver impactful brand storytelling aligned with global communication guidelines.Main Responsibilities:Press RelationsSupport the development and execution of local PR strategies in line with global directionManage daily press inquiries and ensure accurate and timely responsesDraft, localize, and distribute press releases and media materialsBuild and maintain strong relationships with fashion editors, journalists, and key media stakeholdersMonitor media coverage, analyze results, and prepare regular PR reportsClosely work with showroom to monitor press gifts and sample ordersMonitor competitors’ PR activities and propose new ideas for social and editorial coverageCelebrity ManagementIdentify and onboard new talent aligned with the brand’s vision and objectivesOversee ambassador/friends activationsCoordinate logistics for celebrity participation in eventDevelop and execute strategic seeding plans for celebrities, ensuring the exposure of the key seasonal product placementsInfluencer, KOL, and Stylist RelationsCreate and maintain a comprehensive influencer mapping listBuild and nurture strong relationships with influencers, socialites, and stylistsPlan and execute impactful seeding campaigns for key product launchesConduct competitive analysis to benchmark celebrity and influencer collaborationsEnsure daily communication and smooth collaboration with agencies and stylistsAssist in the planning, organization, and execution of trips and eventsProvide administrative support, including managing purchase orders (POs), payments, and seeding logisticsPrepare and draft reports on influencer activities and exposure resultsExperienceAssist in planning and executing MKT lead event to create brand experiencePursue brand elevation by delivering high-quality creative & execution standardDevise innovative and new experienceKeep a sharp eye on new trend, competitors’ activities and up-and coming cultural experienceAlign with key stakeholders in head quarter and local business functionsCoordinate with agencies and vendors to ensure flawless execution of eventsRequirements:7-8 yrs+ experiences of PR/VIPLuxury brand experience is highly preferredMarket knowledge (exposed) of content production & creationDevelop elevated brand experience that responds to global brand strategy and local market’s needStrong network with fashion and digital/social media and influencers Highly organized, detail-oriented, and able to manage multiple projects under tight deadlinesFluent in English