Brand Manager

About ConceptaConcepta is a fast-growing cosmetics and supplements company focused on the U. S. Amazon marketplace. We combine scientific product development with an agile, data-driven approach to deliver high-quality products that delight customers and grow our portfolio. Role OverviewAs a Brand Manager at Concepta, you will own the end-to-end strategy for a portfolio of products. From concept to market launch, you will oversee positioning, pricing, and performance, ensuring revenue growth and customer satisfaction. This role requires strong strategic thinking, analytical skills, and a hands-on approach to driving results in a fast-paced e-commerce environment. Key Responsibilities Strategic Product Ownership:

Manage product strategy, market research, differentiation, and portfolio adjustments based on competition and trends. Market & Consumer Analytics: Analyze customer behavior, segment opportunities, and market trends to drive growth. P&L Management: Own revenue and profitability targets, collaborating with finance and Amazon teams to optimize pricing, margins, and advertising. Go-to-Market Execution: Plan and execute product launches, lifecycle strategies, and sales campaigns in collaboration with PPC and Amazon teams. Analytics & Reporting: Monitor KPIs, adjust strategies, and provide actionable insights to improve performance. Customer Insights & Reviews: Continuously monitor reviews and competitor positioning to refine products and messaging. Creative & Campaign Support:

Brief and guide creative teams to ensure brand consistency across PPC, Meta, TikTok, and Amazon listings. Cross-Functional Collaboration: Lead alignment between PPC, design, supply chain, and Amazon teams to deliver results. What We Are Looking For. . . Hard Skills: Experience with market and consumer analytics, identifying growth opportunities. Proven record in product development, from concept to launch. P&L ownership and execution of sales and promotional plans. Expertise in go-to-market strategies, unit economics, and cross-functional coordination. Skilled in content and listing optimization, brand storytelling, and conversion-focused creative direction. Strong project and team management capabilities.

Familiarity with Amazon Seller Central and platform algorithms is a plus. Soft Skills: Ownership mentality and proactive problem-solving. Customer-focused mindset, driven to improve user experience and satisfaction. Clear communicator, comfortable presenting strategies and performance updates. Strong analytical and time-management skills, able to juggle multiple timelines. Resilient and adaptable in a dynamic e-commerce environment. Fluent English (C1 level) for daily communication. Education: Practical marketing foundation through formal education, professional courses, or self-study. Hands-on experience in brand or product management can offset a traditional marketing degree. Success Metrics Achieve or exceed P&L targets for assigned products.

Deliver successful, on-time product launches that hit planned sales goals. Improve listing performance (CR, CTR) through optimized content and pricing strategies. Enhance product ratings, reduce returns, and maintain positive customer reviews. Maintain forecast accuracy and receive positive cross-functional feedback. Why Join Concepta? Play a key role in scaling a fast-growing Amazon-focused beauty and nutrition brand. Full ownership of product strategy and performance, with a direct impact on company growth. Collaborate with an ambitious, cross-functional team in a supportive environment. Opportunity to shape and expand a dynamic portfolio of products in the U. S. market