Our client is a renowned hospitality group with projects spanning the globe. They are seeking a CRM Manager to join the dynamic team. Responsibilities: Assess and understand business opportunities & challenges and translate into analysis requirements and identify meaningful insights that help the company improve the overall customer experience with the brand. Work with line manager to develop short/long term CRM strategies and programs including recruitment, customer retention, referral, and loyalty programs.
Collaborate with internal teams for example F&B teams, hotel operation teams, and entertainment operation teams to explore and recommend opportunities to drive incremental engagement and revenue across the company's digital touchpoints. Work with various internal teams of Marketing including PR, Social Media, Digital Marketing, etc. to recruit new customers, riding on marketing campaigns, offline events, activations, partner collaborations, etc. Collaborate with external partners to develop interactive content and programs to support interaction with target consumers. Maintain customer database, conduct behavioral analysis, and propose strategy & programs to enhance customer loyalty. Requirements: Bachelor's degree or above.
Minimum 7 years of relevant experience in CRM/ loyalty marketing. Comprehensive knowledge of developing and optimizing the digital customer journey. Strong skills in data analysis and deriving actionable insights. Service-oriented negotiation abilities. Experience in luxury sectors, including automotive, high-end hospitality brands, or consultancy firms. Openness to exploring tailored experiences for guests is essential. Collaborative team player, capable of working effectively across all organizational levels. Demonstrated experience and solid understanding of CRM systems. Background in collaborative environments that necessitate communication and feedback from various partners and stakeholders.
Our client offers competitive compensation and benefits, as well as a dynamic and fast-paced work environment. If you are looking for a challenging and rewarding career opportunity, apply to this exciting position by sharing your resume (in word format) with Miyako Ho ( miyako. ho@connectedgroup. com ). For a comprehensive list of current opportunities, please visit www. connectgroup. com. #StayConnected#ConnectedGroup
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