Consumer Loyalty & Growth Lead

Consumer Loyalty & Growth Lead – IQOS (Philip Morris International)Purpose & ImpactHelp shape the future of a smoke-free world by turning great consumer experiences into lasting relationships. As Consumer Loyalty & Growth Lead, you’ll design and execute retention strategies and loyalty programs that delight adult consumers across retail, digital, call centers, and partner channels—elevating IQOS from a product to a trusted ecosystem.Your Responsibilities Design & Evolve Loyalty Programs: Own initiatives like IQOS 360, Extended Warranty, and new loyalty concepts to keep users engaged and excited. Analyze & Optimize: Track key retention metrics (churn, NPS, engagement) and turn insights into actionable improvements. Know the Consumer: Segment audiences, map pain points, and create propositions that deliver real value. Scan the Horizon: Monitor industry trends, competitor strategies, and emerging tech to stay ahead. Collaborate Across Teams: Work with digital, retail, CX, data, and marketing teams to ensure flawless execution. Report & Influence: Present clear performance updates and advocate for experiments that drive loyalty and growth.What You Bring 3+ years of experience in marketing, growth, customer success, or retention (consumer tech or FMCG a plus). Proven project management skills and the ability to lead cross-functional initiatives end-to-end. Strong analytical mindset: comfortable diving into data, extracting insights, and making decisions quickly. Proficiency with modern tools and dashboards (Excel/PowerPoint are fine; experience with CRM or BI tools is a bonus). Fluent English and strong communication skills. Previous exposure to loyalty or retention programs is a big plus.Why Join Us Freedom to Innovate: Test ideas, iterate fast, and shape the consumer journey. Scale & Resources: Enjoy the reach of a global company with the energy of a product-driven team. Inclusive Culture: Collaborate with diverse, talented colleagues where every perspective matters. Purposeful Impact: Contribute to delivering a smoke-free future while creating world-class consumer experiences. Career Growth: Endless opportunities to expand your skills and explore roles across markets and functions.622